Airline to feature new section and promotions during home
games
CALGARY, April 9, 2015 /CNW/ - WestJet announced today it
has inked a new major-league deal with the Toronto Blue Jays,
ensuring the blue and teal remain part of Canada's team through the 2019 baseball
season.
Partners since 2012, WestJet and the Toronto
Blue Jays will feature a newly-branded fan area called the "WestJet
Flight Deck" located directly under the main video board in
centrefield at Rogers Centre. As in prior seasons, the
standing-room-only area will be open to all Blue Jays ticket
holders who want to see the game from a different vantage point, on
a first-come, first-served basis.
"As the only professional Major League Baseball
team in the country, the Toronto Blue Jays have had a special place
in the hearts of Canadians for nearly 40 years," said Corey Evans, WestJet Manager, Sponsorship,
Community Investment and Experiential Marketing. "Renewing our
partnership with the Blue Jays allows us to take our guests and
baseball fans to a new level - the WestJet Flight Deck, where
they'll get a bird's-eye view of the action from one of the most
unique areas at Rogers Centre."
The five-year deal also includes an in-game
feature entitled the "WestJet Plus Suite" upgrade, where groups of
between four and eight spectators will be upgraded from the WestJet
Flight Deck to a luxury suite to watch the game and enjoy free food
and beverages. Lucky winners of this upgrade will also have the
chance to sit in actual WestJet Plus airline seats in the
suite.
Members of WestJet Rewards and Blue Jays fans
from across the country will also be able to participate in a
WestJet-sponsored national contest. More details regarding the
contest will be provided during the season. For more information on
how to become a WestJet Rewards member, please visit
westjet.com.
"The Blue Jays are proud to announce our renewed
partnership with industry leader WestJet Airlines," said Blue Jays
Vice-President of Corporate Partnerships, Mark Ditmars. "Together, we will engage
passionate Blue Jays fans and WestJet guests in a unique way at
Rogers Centre and across Canada."
The Toronto Blue Jays return to Toronto to kick off the 2015 home schedule
with a four-game homestand against the Tampa Bay Rays April 13-16. Visit Bluejays.com for ticket
information.
About WestJet
We are proud to be Canada's
most-preferred airline, powered by an award-winning culture of care
and recognized as one of the country's top employers. We offer
scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet
Encore, and with partnerships with airlines representing every
major region of the world, we offer our guests more than 120
destinations in more than 20 countries. Leveraging WestJet's
extensive network, flight schedule and remarkable guest experience,
WestJet Vacations delivers affordable, flexible travel experiences
with a variety of accommodation options for every guest. Members of
our WestJet Rewards program earn WestJet dollars on flights,
vacation packages and more. Our members use WestJet dollars towards
the purchase of WestJet flights and vacations packages on any day,
at any time, to any WestJet destination with no blackout periods -
even on seat sales. For more information about everything WestJet,
please visit westjet.com.
Recent recognition includes:
2015 Best Employers in Canada
(Aon Hewitt)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most
Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine and
RewardsCanada.ca)
2013 Highest equity score: airline, vacation package supplier
brands (Harris/Decima EquiTrend Study)
Connect with WestJet on Facebook at facebook.com/westjet
Follow WestJet on Twitter at twitter.com/westjet
Subscribe to WestJet on YouTube at youtube.com/westjet
Read the WestJet blog at blog.westjet.com
SOURCE WestJet
Image with caption: "WestJet and the Toronto Blue Jays announced
a renewed partnership agreement today, featuring a newly-branded
fan area called the "WestJet Flight Deck" located directly under
the main video board in centrefield at Rogers Centre. (CNW
Group/WestJet)". Image available at:
http://photos.newswire.ca/images/download/20150409_C9093_PHOTO_EN_43423.jpg