WestJet and the Missing Children Society of
Canada ask Canadians to join the
world's first online search party for missing kids
CALGARY,
May 25, 2016 /CNW/ - In
recognition of International Missing Children's Day, WestJet and
the Missing Children Society of Canada (MCSC) are asking Canadians to join the
world's largest online search party by donating their social media
feeds to the Most Valuable Network. The goal is for 41,342 new
users to sign up today β one new user for each child reported
missing in one year. The first hours after a child goes missing are
crucial to their safe recovery, which is why it's so important to
spread the word quickly through social media.
"Caring for children is a priority for us," said
Jenifer Badry, WestJet Team Lead,
Community Investment. "We believe it is integral to spotlight our
WestJet Cares for Kids partner, MCSC, and encourage WestJetters and
Canadians to join us in proactively taking care of the most
vulnerable among us β children. Through the Most Valuable Network
we believe that we can actually put an end to child abductions. If
a person knew that millions of people in the social world were
watching they may be less inclined to take a child."
Created in partnership with Microsoft, the Most
Valuable Network allows MCSC to automatically post missing children
alerts to the user's donated Facebook or Twitter account for
followers, fans and friends to view. When an alert is issued, the
viral power of social media enables MCSC to reach hundreds of
thousands of Canadians within mere moments of an alert going out.
To join the network go to
http://mcsc.ca/search-program/most-valuable-network/ and click on
the Facebook and Twitter icons to donate your social media feeds.
Canadians are also encouraged to spread the word by using the
hashtag #MostValuableNetwork.
"In honour of the children who have been found
and the children who are still missing, we ask Canadians to take
just one quick moment to join the Most Valuable Network and help
bring a child home," said Amanda
Pick, Missing Children Society of Canada Chief Executive Officer. "We know that
once a child is missing, time is of the essence. Activating the
Most Valuable Network ensures that, within seconds, the information
reaches every user within the targeted geographical area. Donors
and their networks will instantly know to be on the lookout for
abnormal situations in their community or anywhere they may be,
including bus stations, railway stations and airports. In addition,
the notifications can be easily shared with their friends and
followers to multiply the number of people who see the alert,
increasing the chances of finding that child."
For more than 30 years, Missing Children Society
of Canada has been providing
information and support for families with missing children. MCSC
works closely with law enforcement, families and the public,
providing professional investigative services, family support,
resources and more β all free of charge. On average, the
organization closes three registered files per week. Currently,
more than 1.4 million Facebook users and 185,000 Twitter users have
donated their feeds to the Most Valuable Network.
About the Missing Children Society of
Canada
Founded in 1986,
MCSC is now celebrating 30 years of service. MCSC is committed to
assisting enforcement and families in the active and ongoing search
for missing children. MCSC is unique in how they serve by utilizing
hands-on investigation and cutting-edge technology to provide
first-responder support to law enforcement agencies when a child
goes missing. MCSC's comprehensive programs assist police and
families in active and ongoing searches for missing children,
helping to bring answers, raise public awareness, returning
children to a safe haven and reuniting families. For more
information, please visit mcsc.ca.
About WestJet
We are proud to be
Canada's highest-rated airline for
customer service, powered by an award-winning culture of care and
recognized as one of the country's top employers. We offer
scheduled service to 100 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet
Encore, and with partnerships with airlines representing every
major region of the world, we offer our guests more than 150
destinations in more than 20 countries. Leveraging WestJet's
extensive network, flight schedule and remarkable guest experience,
WestJet Vacations delivers affordable, flexible travel experiences
with a variety of accommodation options for every guest. Members of
our WestJet Rewards program earn WestJet dollars on flights,
vacation packages and more. Our members use WestJet dollars towards
the purchase of WestJet flights and vacations packages on any day,
at any time, to any WestJet destination with no blackout periods
ΜΆ even on seat sales. For more information about
everything WestJet, please visit westjet.com.
Recent recognition
includes:
2015/2011/2008-2005 Canada's 10 Most-Admired Corporate Cultures
(Waterstone Human Capital)
2015/2014/2013/2012 Canada's Most
Attractive Employer (Randstad)
2015/2014/2013/2012 Top
three brands in Canada
(Canadian Business magazine)
2015 Best Employers in Canada
(Aon Hewitt)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in
Canada (MoneySense
magazine)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the
Canada's Choice ranking
(RewardsCanada.ca)
2014 Interbrand Canada's Best Canadian Brands (rank #20)
2014 Brands of the Year (Strategy magazine)
2014
Canada's Most Preferred Airline
(Ipsos)
2014 Value Airline of the Year (Air Transport
World magazine)
2014/2013/2012/2011 Highest equity
score: airline, vacation package supplier brands (Harris/Decima
EquiTrend Study)
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SOURCE WestJet