Airline employees raise funds and turn heads in
pink uniform pieces
CALGARY, Oct. 3, 2016 /CNW/ - Today, WestJet announced
that the airline's uniforms will be looking a little brighter this
October with the addition of a pink, custom-designed necktie and
scarf in support of the Canadian Breast Cancer Foundation (CBCF).
Employees across the airline's network purchased the limited
edition neckwear, with 100 per cent of the $45,000 dollars raised going to CBCF for breast
cancer research, education, and support and information
programs.
"Women represent more than half our workforce making breast
cancer a cause worth supporting," said Richard Bartrem, WestJet Vice-President
Marketing Communications. "The WestJet brand stands for caring and
as the official airline partner of CBCF we are tickled pink to
adorn ourselves with the special neckwear this October."
"The Canadian Breast Cancer Foundation and WestJet coming
together is an incredible example of what happens when a
partnership takes flight and soars," says Carly Schur, Canadian Breast Cancer Foundation
Director of Corporate Programs. "Through WestJet's generous
support, CBCF can further fund groundbreaking breast cancer
research and provide support and information services to anyone
affected by breast cancer."
WestJet also announced today the results of its fourth annual
fundraising campaign for the Canadian Breast Cancer Foundation CIBC
Run for the Cure. As a proud supporter and official airline of the
CIBC Run for the Cure, WestJet employees, their families and
friends came together on Sunday October
2nd to participate at 26 locations across the
country, raising more than $40,000
for CBCF. Over the past four years, WestJet and their employees
have raised more than $340,000 for a
future without breast cancer.
"We are thrilled that 38 teams participated in fundraising and
running in communities from coast to coast," said Bartrem. "As an
airline, we travel millions of miles every year. But yesterday we
logged perhaps our most important miles – on foot."
To see how the day unfolded, visit WestJet's Twitter, Facebook
and Instagram.
Since partnering with CBCF in 2013, WestJet has provided the
gift of flight assisting with reducing business administration
expenses, incenting participation in the Run and bolstering
fundraising activities, as well as encourages employee fundraising
and participation in the CIBC Run for the Cure.
About the Canadian Breast Cancer Foundation
The
Canadian Breast Cancer Foundation (CBCF) is a national
community-driven charity. As the largest charitable funder of
breast cancer research in Canada,
CBCF's vision is to create a future without breast cancer. Since
its inception in 1986, the Foundation has invested over
$360 million in breast cancer
research, funding more than 1,400 scientific and community grants.
CBCF's investments in vital research, education, health promotion,
support and information programs have led to progress in breast
cancer prevention, diagnosis, treatment and care. For more
information, visit cbcf.org.
About WestJet
We are proud to be Canada's highest-rated airline for customer
service, powered by an award-winning culture of care and recognized
as one of the country's top employers. We offer scheduled service
to 100 destinations in North
America, Central America,
the Caribbean and Europe. Through our regional airline, WestJet
Encore, and with partnerships with airlines representing every
major region of the world, we offer our guests more than 150
destinations in more than 20 countries. Leveraging WestJet's
extensive network, flight schedule and remarkable guest experience,
WestJet Vacations delivers affordable, flexible travel experiences
with a variety of accommodation options for every guest. Members of
our WestJet Rewards program earn WestJet dollars on flights,
vacation packages and more. Our members use WestJet dollars towards
the purchase of WestJet flights and vacations packages on any day,
at any time, to any WestJet destination with no blackout periods
̶ even on seat sales. For more information about
everything WestJet, please visit westjet.com.
Recent recognition includes:
2016/2015/2014/2013
WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture
(Waterstone Human Capital)
2015 Best Employers in Canada
(Aon Hewitt)
2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the
Canada's Choice ranking
(RewardsCanada.ca)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014
Canada's Most Preferred Airline
(Ipsos)
2014 Value Airline of the Year (Air Transport
World magazine)
2014/2013/2012 Canada's Most Attractive Employer
(Randstad)
2014/2013/2012/2011 Highest equity score:
airline, vacation package supplier brands (Harris/Decima EquiTrend
Study)
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SOURCE WestJet