TSXV: ACB
VANCOUVER, March 1, 2017 /CNW/ - Aurora Cannabis Inc.
(the "Company" or "Aurora") (TSXV: ACB) (OTCQB: ACBFF)
(Frankfurt: 21P; WKN: A1C4WM),
today unveiled the second generation of its popular mobile
application, incorporating a number of enhanced features to provide
a significantly upgraded user experience to new and existing
clients of the Company. Coupled with Aurora's industry leading
same-day and next-day delivery services, the app further expands
the Company's e-commerce strategy, a key differentiator in the
legal cannabis market.
The next generation app, which includes an updated look and
feel, enables the Company to communicate directly with clients via
real-time push notifications for new product releases, send
automated text reminders for upcoming account renewals, and
introduces clients to a new message center with personalized Aurora
Newsfeed. Registered clients can conveniently scroll through
high resolution images, view product descriptions and cannabinoid
profiles, and view account and prescription details.
Payment methods can be added and removed, answers to frequently
asked questions (FAQs) easily accessed, and clients can place
orders and choose from multiple courier options. The app allows
clients to complete orders in seconds, from any location, via their
phone or tablet device, and also integrates Canada Post and
Purolator Application Programming Interfaces (APIs) to allow for
realtime tracking of shipments from directly within the app.
By completely re-engineering the latest version of the mobile
app from the ground up, and leveraging the latest in cross-platform
technology development methods, Aurora will be able to rapidly
iterate the app and seamlessly deploy future versions to clients.
The newest version of the app is available for Apple and Android
devices, and can be downloaded from the Company's website at
www.auroramj.com/app.
Mobile App Photo Available
Aurora mobile app photo:
https://auroramj.com/app/AuroraCannabisAppv2Image.png
"Everything we do at Aurora is aimed at delivering a strongly
differentiated and superior user experience to registered patients,
including our e-commerce capabilities and digital interactions,"
said Terry Booth, CEO.
"Continued innovation is part of our company DNA. It has proven an
important contributor to our brand strength, and is clearly
resonating well with our growing base of patients and supporters.
Going forward, our recently created Technology Division will
continue to focus on developing new innovative solutions for the
cannabis industry, and help to further strengthen our positioning
within both the current medical and the pending consumer
markets."
"Aurora's emergent Technology Division has already demonstrated
its value in establishing the Company as a leading innovator in the
sector, and a benchmark for excellence and execution in the
cannabis industry," said Neil Belot,
Aurora's Chief Brand Officer.
"However, it is our continuous commitment to improving the client
experience and elevating industry standards that is proving to be a
key competitive advantage in the cannabis market."
About Aurora
Aurora's wholly-owned subsidiary, Aurora Cannabis Enterprises
Inc., is a licensed producer of medical cannabis pursuant to Health
Canada's Access to Cannabis for Medical Purposes Regulations
(ACMPR). The Company operates a 55,200 square foot,
state-of-the-art production facility in Mountain View County,
Alberta, and is currently
constructing a second 800,000 square foot production facility,
known as "Aurora Sky", at the Edmonton International Airport. The Aurora Sky
project has secured advanced technology from the most renowned
design and construction suppliers in the
Netherlands. Aurora's common shares trade on the TSX-V under
the symbol "ACB".
On behalf of the Board of Directors,
AURORA CANNABIS INC.
Terry Booth
CEO
This news release contains certain "forward-looking
statements" within the meaning of such statements under applicable
securities law. Forward-looking statements are frequently
characterized by words such as "plan", "continue", "expect",
"project", "intend", "believe", "anticipate", "estimate", "may",
"will", "potential", "proposed" and other similar words, or
statements that certain events or conditions "may" or "will" occur.
These statements are only predictions. Various assumptions were
used in drawing the conclusions or making the projections contained
in the forward-looking statements throughout this news release.
Forward-looking statements are based on the opinions and estimates
of management at the date the statements are made, and are subject
to a variety of risks and uncertainties and other factors that
could cause actual events or results to differ materially from
those projected in the forward-looking statements. The Company is
under no obligation, and expressly disclaims any intention or
obligation, to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise,
except as expressly required by applicable law.
The TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE Aurora Cannabis Inc.