OpenText Experience Suite Streamlines Digital Content Creation
and Delivers Personalized, Responsive Customer Experiences
WATERLOO, Ontario, March 28, 2017 /PRNewswire/ -- OpenText™
(NASDAQ: OTEX, TSX: OTEX), the global leader in Enterprise
Information Management (EIM), today announced that Ohio National
Financial Services, which markets a variety of insurance and
financial products in 49 states (all except New York), the District of Columbia, Puerto Rico and through affiliated operations
in South America, has selected
OpenText to advance its digital customer engagement strategy. With
OpenText, Ohio National is able to streamline digital content
creation and deliver personalized, responsive customer
experiences.
Following the growth of a new distribution line in 2000, Ohio
National set a goal to personalize online resources for its
financial professionals and partners. The company implemented a
solution that, in time, proved unwieldy and difficult to use for
its increasingly complex workflow requirements. The company made
the decision to revamp the initial installation and formed a
cross-departmental team to evaluate solutions that would better
meet the company's growing requirements. Narrowing a list of 40
solutions down to six, then to three, Ohio National ultimately
chose OpenText Experience Suite as its content management and
portal solution.
"The customer experience is hugely important and we've been
doing it for more than a century," said Christopher Spanier, second vice president,
Marketing Technology at Ohio National. "Now, the challenge is
setting up a website experience that allows our visitors to feel
the same connection and get the same level of personal care and
know that we are here for them. OpenText did a phenomenal job
helping us respond to that need."
Ohio National now manages 11 core web sites with OpenText Web
Experience Management and OpenText™ Portal, engaging with millions
of visitors per year. The sites have more than 200,000 registered
users, directed toward specific groups from financial professionals
to policyholders or the general public. With information tailored
and filtered based upon profiles, policyholders view only the
insurance and claim forms relevant to them.
"It's all about who you need to be for the audience when they
come to you and OpenText has really enabled us to do that," said
Spanier. "OpenText allows us to make a connection with the user to
show that we know a little about them. Our biggest hits on the
websites are those interactive pieces where OpenText gets you the
information and gets you on your way."
According to Spanier, "The integrated suite was implemented in
five months, stayed within budget, and enabled end users to
continue working with minimal disruption. Now, with OpenText
handling the complex workflows through a streamlined review
process, we save hundreds of hours every year that were previously
spent reviewing and publishing content."
OpenText Experience Suite supports personalized, responsive
connections for Ohio National's financial professionals and
customers. Financial professionals can easily check the status of a
policy that is in underwriting or target clients that need
attention. Using Portal, the company can access documentation from
an expanding library of nearly 40,000 content assets. Content is
used and re-used while adhering to retention schedules and forming
a reliable audit trail.
Spanier concluded, "This project was a powerful example of how
OpenText can supplement a company's in-house team and, working
together, can meet some very aggressive goals. We are in such a
better place with significant potential to build and extend both
internally and externally. This is the foundation that we're going
to continue to grow from."
About OpenText
OpenText enables the digital world,
creating a better way for organizations to work with information,
on premises or in the cloud. For more information about OpenText
(NASDAQ: OTEX, TSX: OTEX) visit opentext.com.
Connect with us:
OpenText CEO Mark Barrenechea's
blog
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Certain statements in this press release may contain words
considered forward-looking statements or information under
applicable securities laws. These statements are based on
OpenText's current expectations, estimates, forecasts and
projections about the operating environment, economies and markets
in which the company operates. These statements are subject to
important assumptions, risks and uncertainties that are difficult
to predict, and the actual outcome may be materially different.
OpenText's assumptions, although considered reasonable by the
company at the date of this press release, may prove to be
inaccurate and consequently its actual results could differ
materially from the expectations set out herein. For additional
information with respect to risks and other factors which could
occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports
on Form 10-Q and other securities filings with the SEC and other
securities regulators. Unless otherwise required by applicable
securities laws, OpenText disclaims any intention or obligations to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
Copyright ©2017 Open Text. OpenText is a trademark or registered
trademark of Open Text. The list of trademarks is not exhaustive of
other trademarks. Registered trademarks, product names, company
names, brands and service names mentioned herein are property of
Open Text. All rights reserved. For more information,
visit: http://www.opentext.com/who-we-are/copyright-information.
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SOURCE Open Text Corporation