Amazon to Launch Grocery Pickup Stores in Seattle
March 28 2017 - 10:18AM
Dow Jones News
By Laura Stevens
Amazon.com Inc. on Tuesday said it was launching a new
grocery-store pickup service, pushing deeper into brick-and-mortar
retail as it moves to capture more of what people spend on
food.
The service, called AmazonFresh Pickup, will be available to
customers who are part of Amazon's membership program Prime. For
now, the service's two locations in Seattle are open only to
employees.
AmazonFresh Pickup will allow customers to choose from thousands
of items online and reserve a time for pickup, according to the
company. Orders will be ready in as little as 15 minutes, and there
is no minimum-order limit. Amazon will select the food, bag it and
deliver it to customers' vehicles.
Amazon already offers grocery delivery via its Fresh service.
The new Pickup stores are designed to target customers who prefer
to pick up groceries on their way home from work. The move should
allow Amazon to compete more directly with grocery stores and
Wal-Mart Stores Inc., which recently has been expanding its own
pickup sites.
The new service is Amazon's latest foray into physical stores.
The company opened a convenience-style store in Seattle called Go,
but it has faced technological problems as the company develops a
location without lines or cashiers. Amazon also has five
bookstores, with five more announced, and about 30 mall pop-up
stores.
The Wall Street Journal previously reported Amazon was planning
pickup grocery locations.
Write to Laura Stevens at laura.stevens@wsj.com
(END) Dow Jones Newswires
March 28, 2017 11:03 ET (15:03 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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