GREENVILLE, S.C., May 22, 2017 /PRNewswire/ -- Barberitos, a
Southwestern Grille and Cantina franchise out of Athens, GA has named andDonovan their agency
of record. After a creative review of several agencies, andDonovan
was chosen to drive all creative marketing and advertising
campaigns for the corporate brand as well as local store marketing
efforts.
"We are really excited to partner with Barberitos," says andDonovan CEO Robert Donovan.
"They are an innovative brand in the QSR space with a great story
to tell." The agency, a new full service creative agency in
Greenville, SC is lead by agency
veterans Mike Weston (Creative
Director) and Ryan Alford (Chief
Marketing Officer) with day to day support from a broader team
including Director of Client Services, Kate
Redmond. "Barberitos has so much opportunity to break
through in a crowded fast casual category," says andDonovan CMO Ryan Alford. "Our focus is on amplifying the brand
narrative while driving local store sales."
"We are excited to work with the andDonovan team," Molly Huff, Director of Marketing for
Barberitos, said. "They bring a new perspective to the
marketing and their ideas really stand out." Barberitos, Inc.
is a 48- store franchise, located in the southeast. As a
quick-service restaurant concept each location offers authentic
Southwestern cuisine including made to order burritos, tacos,
salads, quesadillas and nachos. Committed to staying "farm fresh,"
all-natural vegetables are delivered to the stores and hand-cut
daily, while whole chicken breasts and quality steak are
chargrilled in-house.
Growth is the focus at Barberitos and Downing Barber,
CEO, said, "We began the agency
review to bring in a team that will foster that growth and drive
innovation into the marketing of the brand."
With offices in Greenville, South
Carolina, and Boca Raton,
Florida andDonovan is a full service creative
agency with digital roots - with clients across fast casual,
technology, finance, health & fitness, alcoholic beverage and
lifestyle categories. andDonovan is a privately held company
comprised of ad industry veterans with extensive experience at
agency shops including BBDO, DDB, Erwin
Penland and Zimmerman. To learn more, visit
andDonovan.com.
If you'd like to learn more about this topic or schedule an
interview, please call Ryan at 864-451-5979 or
ralford@anddonovan.com.
Contact: Ryan Alford
Tel. 864.451.5979
Email: Ralford@andDonovan.com
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SOURCE andDonovan