Procter & Gamble Introduces Zevo™ Flying Insect Trap for 24/7 Flying Insect Protection in Your Home without Chemical Insect...
June 20 2017 - 9:32AM
Business Wire
As the National Oceanic and Atmospheric Administration reports
the ending of the United States’ 8th warmest and 11th wettest
spring on record, entomologists are predicting the beginning of an
increase in flying insects this summer for homes across most of the
country. To combat the nuisance of these insects, Procter &
Gamble (NYSE: PG) has made limited quantities of Zevo™ available to
US consumers. Zevo™ is a new in-home insect control product that
continuously eliminates flying insects without chemical
insecticides.
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Zevo flying insect trap (Photo: Business
Wire)
Laboratory tested under the supervision of an entomologist at a
public research university, Zevo™ has been shown to attract and
trap the most common insects, including house flies, mosquitoes,
fruit flies, and moths. Zevo was also evaluated by the Good
Housekeeping Institute and earned the Good Housekeeping Seal in May
2017.
“Zevo™ is a completely new way to deal with the problem of
flying insects in your home,” said Lauren Thaman, P&G Ventures
Communications. “We know many people, especially parents and pet
owners, face a dilemma when purchasing a product to combat flying
insects – they feel they need to choose between using one with
chemical insecticides to eradicate them or do nothing and live with
insects in their home. Zevo™ helps eliminate these trade-offs. It’s
effective at attracting and trapping flying insects in the home,
100% chemical insecticide free, easy to use and you never have to
touch a dead insect.”
HOW ZEVO™ WORKS
Zevo is a plug-in flying insect trap with replaceable trap
cartridges. Each cartridge continuously lures flying insects,
including flies, mosquitos, moths and fruit flies, up to 45 days or
until it is full. Zevo smartly simulates insects’ natural
biological instincts to entice flying insects with a dual-spectrum
light technology. The blue and UV light mimics navigational cues to
harness nature’s most primal powers of attraction and then traps
flying insects with a powerful adhesive backing into the cartridge.
Once full, simply throw the cartridge in the trash without ever
touching the dead insects. Zevo is 100% chemical insecticide free
so you can confidentially use it any room and any place in your
home, including entryways where you come and go, close to
trash cans full of items flying insects love, in the kitchen even
near food, bathrooms by toothbrushes, and even screened porches or
playrooms full of kids and pets.
AVAILABILITY
Zevo™ retails for $12.99 for the starter kit, which contains one
device and two refills, and can be purchased on Zevoinsect.com. For
more information please visit www.zevoinsect.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170620006065/en/
DeVries GlobalJamie
Sylvesjsylves@devriesglobal.comorP&GLauren Thaman,
513-884-8814Thaman.la@pg.com
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