SAN FRANCISCO, June 26, 2017 /PRNewswire/ -- Quri, the
leader in Performance Driven Merchandising™, is announcing today a
partnership with BeMyEye, Europe's
leading mobile crowdsourcing business. BeMyEye operates in
UK, Ireland, Italy, France, Spain, Germany, Portugal, Switzerland, Austria, Benelux, Sweden, Czech
Republic and Poland. Through the partnership, Quri and
BeMyEye will be able to better serve their mutual consumer brand
customers both abroad and at home.
This partnership provides multinational clients the opportunity
to understand the true retail conditions of their brands and
products at retail outlets both in the
United States as well as in Europe in a consistent and standardized
way. The consolidated offering will display results in a
centralized platform, providing store-level merchandising
conditions data across the two continents. With this,
multinational manufacturers can leverage learnings and insights
from one geography to help make better decisions in others.
"This partnership means CPG brands will see a benefit via
expanded international coverage and the ability to bring
consistency to the way retail merchandising is approached," said
Justin Behar CEO of Quri. Luca Pagano, CEO of BeMyEye, confirms that
"the partnership was an obvious fit of shared values."
Together, the combined forces of Quri and BeMyEye will make
available a mobile workforce of 850,000. They will continue
to deliver exceptionally granular levels of in-store merchandising
data at incredible speeds to brands and retailers, allowing
manufacturers to make more agile merchandising
decisions.
About Quri
Quri is the leader in Performance Driven
Merchandising™, transforming the in-store experience by providing
continuous, real-time, store-level visibility into merchandising
conditions across all major channels and retailers in the US
market.
KraftHeinz, Heineken, Nest, Red
Bull, and Johnson & Johnson plus 100+ other global
companies rely on Quri to help optimize the $4 trillion dollars spent annually on retail
go-to-market and in-store merchandising. Quri is powered by
proprietary data quantifying the shopper view in-store and
collected by an on-demand retail workforce. For more information on
Quri or Performance Driven Merchandising™, visit
http://quri.com.
About BeMyEye
Founded in 2011 by Italian entrepreneur
and innovator, Gian Luca Petrelli,
BeMyEye is Europe's largest and
most effective mobile crowdsourcing DaaS (Data as a Service)
solution for actionable in-store retail and street level data, with
more than 400,000 Eyes subscribing to tasks set by leading
companies including Mattel, Coca Cola, P&G, Nestle, Samsung,
Heineken, Lavazza and Universal.
BeMyEye leverage the power of our crowd to deliver real-time
business insights of unparalleled accuracy to brands and retailers
of all shapes and sizes whilst ensuring that our 'Eyes' have the
potential to earn money in a way that fits in with their
lifestyle. BeMyEye connects the Eyes with businesses looking for
location-specific information, such as checking joint business plan
compliance (such as in-store promotions, product launches and
merchandising compliance), identifying numerical distribution or
optimising the routines of in-house or agency-based
field force teams. The crowdsourced insights uncover
reliable, real world insights, from any location, at scale. This
method empowers businesses to "see" thousands of locations within
moments, giving them the intelligence to identify new revenue
streams, uphold brand integrity, track joint business plans and
make savings quickly.
The company is headquartered in the UK with offices in
Italy, France and Spain, and is a VC-backed company with
investment from Europe's leading
venture capitalists, Nauta Capital, p101 and 360 Capital
Partners.
Contact:
Lena Loo
lena@quri.com
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SOURCE Quri