Oath Presents Leadership in Latin America
July 20 2017 - 8:00AM
Business Wire
Armando Rodriguez to lead sales and operations for the region,
including the U.S. Hispanic market
Oath, a new Verizon company, resulting from the combination of
AOL and Yahoo brands, products, and operations, has defined its
leadership structure for Latin America. Armando Rodriguez will
oversee all sales and operations for the region, a position he has
occupied at Yahoo since 2005.
Armando’s leadership team includes Henry Zamarripa, who will
lead sales for Spanish-speaking Latin America, Andre Izay,
overseeing sales and operations in Brazil, and Matthew Harris,
leading sales for the U.S. Hispanic market. In addition, Luiz Braz
will lead platform solutions and Melva Midi will oversee sales
operations for the region.
Verizon, the largest telecom operator in the United States,
acquired AOL in 2015, and most recently completed its acquisition
of Yahoo for $4.5 billion in early June. The integration of these
two companies, which will operate under the Oath umbrella, should
take several months to complete.
A global leader in digital and mobile, Oath is a house of more
than 50 media and technology brands, including AOL.com, HuffPost,
Yahoo Sports, Yahoo Finance, BrightRoll, Flurry, ONE by AOL,
TechCrunch and Tumblr, to name a few. Today, the combined
properties of Oath reach over 1 billion people worldwide, with a
goal of reaching 2 billion people by 2020. Oath is shaping the
future of media and building brands people love through scaled
audiences, trusted content, premium distribution and differentiated
data for thousands of the world’s leading advertisers.
"We are creating a transparent and reliable environment for
advertisers that combines relevant and differentiated content with
a complete set of data that gives us an in-depth understanding of
more than 1 billion people around the globe. This represents a huge
opportunity for advertisers in Latin America, where we’re seeing
tremendous growth and momentum,” says Armando Rodriguez.
Latin America remains a strong market for growth in digital
advertising. According to eMarketer, digital ad spend in Latin
America is forecasted to hit $8bn in 2017, growing to $11.6bn in
2020.
The company will host a series of events to introduce the Oath
brand to market and reinforce the opportunities for advertisers
resulting from the combination of its assets.
ABOUT OATH
Oath, a subsidiary of Verizon, is a values-led company committed
to building brands people love. We reach over one billion people
around the world with a dynamic house of 50+ media and technology
brands. A global leader in digital and mobile, Oath is shaping the
future of media. For more on Oath, visit www.oath.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170720005286/en/
OathMaya Komadina, 925-200-2469mkomadina@oath.com
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