KAR Brings ‘Power of the Platform’ to TradeRev Digital Mobile Marketplace
July 20 2017 - 11:30AM
KAR Auction Services, Inc. (NYSE:KAR) announced a series of product
offerings that integrate the company’s diverse capabilities with
the TradeRev digital mobile marketplace. KAR owns a 50 percent
stake in TradeRev, a mobile app and desktop solution that
facilitates real-time, live-bidding dealer-to-dealer vehicle
auctions. This broad company-wide campaign will leverage KAR’s
whole car and salvage auctions, floorplan financing, transportation
services and data analytical insights to enhance the TradeRev
experience for dealers.
“I began my automotive career as a dealer, so I
know first-hand what TradeRev can do to accelerate dealer-to-dealer
sales,” said Jim Hallett, chairman and CEO of KAR. “We want every
dealer out there to know that when you use TradeRev, you’re getting
the full support, service and strength of KAR. We’re working to
make every tool, resource and insight available to help you sell
and source your inventory smarter, faster and
cheaper.”
This first wave of integrated product and service
offerings includes free and/or heavily discounted transportation
services, special floorplan financing credits and offerings, and
full integration of TradeRev’s mobile auction app with ADESA’s
physical, digital and online auction marketplaces. The goal is to
provide TradeRev dealers a seamless, streamlined all-in-one auction
solution they can launch, execute and complete via mobile
phone.
“The scope of KAR’s businesses and their 310
operating locations gives TradeRev an unmatched ability to connect
with and support our dealer customers,” said Keith Crerar,
president of TradeRev USA. “We’re committed to delivering the best
dealer-to-dealer mobile auction app solution, and no one can
deliver on that like the combination of KAR and TradeRev.”
As part of this initiative, KAR’s CarsArrive
Network business unit now offers TradeRev dealers $0 transport
costs for any vehicle shipped from the state of New York, and flat
$150 transportation fees for shipments across all other states.
These prices represent 50 percent to 80 percent dealer savings over
typical wholesale transport options and will last through 2017.
CarsArrive is North America’s leading provider of automated
vehicle-shipping services and their capabilities are directly
integrated into the TradeRev mobile app.
KAR’s Automotive Finance Corporation (AFC) business
unit is offering, subject to various conditions, no floorplan fees
on the first five vehicles purchased on the TradeRev platform and
floored with AFC on the date of purchase. Concurrently, TradeRev is
offering a $150 discounted buy fee for those five units to be
credited to the dealer’s AFC account. Additional financing
promotions and specials are planned for both new and existing
TradeRev and AFC customers and will be released throughout the
remainder of the year.
TradeRev and KAR’s ADESA business unit have also
partnered to launch the “360 Advantage Program” for dealers.
Beginning at the dealership, a TradeRev inspection is completed in
under 10 minutes and the vehicle is launched on TradeRev to
participating dealers nationwide. The ADESA Logistics Team will
transport any unsold cars to an ADESA location within 24 hours
where vehicles receive a full condition report and are listed on
ADESA DealerBlock, a 24/7 online auction. Any unsold vehicles will
then run at an ADESA physical auction, which is broadcast worldwide
with ADESA LiveBlock.
Dealers in the US and Canada will also see an
increased presence of TradeRev at ADESA’s physical auction
locations. TradeRev sales and support staff will be there to enroll
new dealers, answer dealer questions, and provide tips on how to
launch and participate in TradeRev auctions.
“If there’s any question about our commitment to
revolutionizing the dealer-to-dealer marketplace, let me say that
KAR and TradeRev are in it to win it – 1,000 percent,” said
Hallett. “Our announcements today are just the beginning, and we
won’t stop until TradeRev is the most convenient, streamlined and
trusted dealer solution.”
For additional details and restrictions on these
product and service offerings, please visit www.traderev.com
About KAR Auction Services KAR
Auction Services (NYSE:KAR) provides sellers and buyers across the
global wholesale used-vehicle industry with innovative,
technology-driven remarketing solutions. KAR’s unique end-to-end
platform supports whole car, salvage, financing, logistics and
other ancillary and related services, including the sale of more
than 5 million units valued at over $40 billion through our
auctions. Our integrated physical, online and mobile marketplaces
reduce risk, improve transparency and streamline transactions for
customers in 110 countries. Headquartered in Carmel, Ind., KAR has
approximately 17,400 employees across the United States, Canada,
Mexico and the United Kingdom. www.karauctionservices.com.
About
TradeRev:TradeRev is a mobile app that
facilitates a transparent automotive exchange between used car
dealers. Available on iOS, Android and desktops, TradeRev’s
real-time car auction technology introduces transparency and
efficiency into the car selling transaction by facilitating
one-hour, app-based auto auctions. TradeRev helps dealers and
dealer networks obtain true market value and close deals faster a
broad network of TradRev participating dealers. Backed by KAR
Auction Services (NYSE:KAR), TradeRev operates in select markets
across the United States, Canada, and the United Kingdom. When it
comes to buying a car, everyone should come out a winner.
Visit traderev.com today to learn more.
KAR Contacts
Media Inquiries:
Tobin Richer
(317) 249-4521
tobin.richer@karauctionservices.com
Analyst Inquiries:
Mike Eliason
(317) 249-4559
mike.eliason@karauctionservices.com
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