AUSTIN, Minn., and WALNUT CREEK, Calif., Aug. 18, 2017 /PRNewswire/ -- Hormel Foods
Corporation (NYSE: HRL), a global branded food company, today
announced that Lisa Selk has been
named chief executive officer of CytoSport, Inc. CytoSport is a
leading sports nutrition company and maker of MUSCLE MILK® premium
protein products.
Selk will steer the CytoSport enterprise as it continues to
focus on new product innovation and expanded distribution of its
iconic sports nutrition products. Selk brings more than 20 years of
experience building consumer packaged food brands including SKIPPY®
peanut butter, among others.
"Lisa is a true CPG branding and marketing expert," said
Don Kremin, Hormel Foods group vice
president, Specialty Foods. "Lisa has successfully led innovation
and brand growth, and is passionate about delivering exceptional
products to the marketplace. I am confident that she will bring a
consumer-centric focus to the CytoSport line of products and will
continue to lead the outstanding innovation that has become a
hallmark of the company over the last several years. We couldn't be
more excited about the future for CytoSport and the Muscle
Milk® brand under her leadership."
About Lisa Selk
Selk assumes the leadership post of CytoSport after serving as
marketing director for a portfolio of brands at Hormel Foods
including SKIPPY® peanut butter, HERB-OX® bouillon, HOUSE OF TSANG®
Asian foods and divisional innovation. She also sits on the
Justin's board of managers.
Selk joined Hormel Foods in 1998 as food scientist in the
research and development department. She held management and
leadership roles in the specialty products division and the meat
products division, serving as both the divisional innovation
manager as well as manager for the HORMEL® refrigerated entrées and
HORMEL® ALWAYS TENDER® businesses. Selk went on to be a key leader
in corporate innovation where she led numerous companywide
innovation projects, including new product launches.
Selk is a graduate of North Dakota State
University where she received a bachelor's degree in food
science and a master's degree in cereal science. Selk also
graduated from the University of St.
Thomas where she secured her master's in business
administration, and most recently attended the Kellogg School of
Management's Executive Development Program.
About Hormel Foods – Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $9 billion in
annual revenue across 75 countries worldwide. Its brands include
SKIPPY®, SPAM®,
Hormel® Natural Choice®,
Applegate®,
Justin's®, Wholly Guacamole®,
Hormel® Black Label® and more than 30
other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
"The 100 Best Corporate Citizens" by Corporate Responsibility
Magazine for the ninth year in a row, and has received numerous
other awards and accolades for its corporate responsibility and
community service efforts. In 2016, the company celebrated its
125th anniversary and announced its new vision for the
future - Inspired People. Inspired Food.™ - focusing on its
legacy of innovation. For more information, visit
www.hormelfoods.com and http://csr.hormelfoods.com/.
ABOUT CYTOSPORT, INC.
CytoSport, Inc. is among the most trusted and recognized sports
nutrition and functional beverage companies in the United States. As the maker of MUSCLE
MILK®, EVOLVE® and CYTOMAX® brands, CytoSport, Inc. is dedicated to
providing premium protein products that elevate everyday
performance for everybody. Our portfolio serves the needs of elite
athletes, active lifestylists and weekend warriors with a
wide-range of innovative protein-enhanced solutions that taste
great and appeal to evolving consumer demands. The company is a
trusted partner with storied collegiate athletic programs,
world-class professional athletes, and elite training facilities.
All CytoSport, Inc. powder products are NSF Certified for Sport®
ensuring their safety and freedom of banned substances. In 2014,
Fast Company listed us as one of the world's top 10 most innovative
companies in fitness. CytoSport, Inc. was also named one of
CircleUp25's 2013 most innovative companies for consumer brands
(specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in
1998 by the Pickett family, acquired by Hormel Foods Corporation in
2014, and is headquartered in Walnut
Creek, Calif.
Hormel Foods Media
507-437-5345
media@hormel.com
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SOURCE Hormel Foods Corporation