LOS ANGELES, Aug. 23, 2017 /PRNewswire/ -- The Glam App
has announced today it will launch a custom look by TRESemmé,
curated by Chief Creative Officer Joey
Maalouf and featuring CEO, Cara
Santana. One limited-edition hair look will be available
exclusively to The Glam App customers in select cities for a
limited time only.
Renowned hair care brand TRESemmé has partnered with The Glam
App to curate this one of a kind limited edition look. The
partnership between TRESemmé and The Glam App began by featuring
CEO, Cara Santana in the campaign's
short video, which went live last Thursday. Santana will also be
moderating an intimate media panel for female empowerment hosted by
TRESemmé to follow this news later in the month of August.
The look called "Work It Waves," will be available on the app
starting August 23, 2017 through
September 23, 2017. Customers can
access and book the complimentary curated looks by downloading The
Glam App and selecting the TRESemmé limited-edition style with the
code TRESWorkIt and by posting their personal #HairStatement on
social media.
"We wanted to create a universal look that would look good with
any length of hair. We worked with Cara's natural hair cut, which
is a bob, to show women that you can still make a statement with
any hair length or texture," says Joey
Maalouf, The Glam App co-founder. "Work It Waves is the
perfect look for any occasion."
The link to download The Glam App can be found here. For more
information on the partnership, please visit
https://www.theglamapp.com or follow on Instagram, @TheGlamApp and
@TRESemme
About The Glam App:
The Glam App was started by
actress/fashion tastemaker Cara Santana and longtime
friend and celebrity stylist, Joey Maalouf. Born out of the
desire to help cultivate the craft of emerging local artists, while
at the same time providing an affordable, luxurious beauty
experience for everyone, The Glam App was officially launched in
2015. What started as a passion project has quickly skyrocketed
into national success – with locations now offered in over 20
cities. The beauty of the platform is that it allows
you to choose from a range of services – from blow dry, to makeup
applications, to a simple polish change. There's never a need
to leave your house; The Glam App brings the salon to your
fingertips.
About TRESemmé:
As the #1 haircare brand in the US,
TRESemmé understands how great hair gives her the confidence to
conquer the world and make a statement, because when she looks her
best, she feels empowered to be her best. Founded by beauty
trailblazer and innovative businesswoman Edna L. Emmé in 1948,
TRESemmé brings salon-quality hair to users at home through a range
of wash & care, treatments and styling products which are used
by some of the world's leading professionals in haircare. TRESemmé
offers high-quality products at value-pricing and are available at
food, drug and mass market retailers nationwide and can be found at
online retailers via TRESemme.com. TRESemmé is a registered
trademark of the Unilever Group of Companies, one of the world's
leading suppliers of Food, Home Care, Personal Care and Refreshment
products with sales in more than 190 countries and reaching 2.5
billion consumers a day.
Media Contacts:
The Influence
Ali Lasky
Ali@TheInfluence.com
Edelman / TRESemmé
Allison Goldberg
Allison.Goldberg@edelman.com
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SOURCE The Glam App