Starbucks “Upstanders” Returns with Extraordinary Stories of Courage and Compassion across America
October 09 2017 - 8:00PM
Business Wire
Produced by Howard Schultz and Rajiv
Chandrasekaran, Season 2 uncovers more inspiring stories about
people who are fearlessly standing up for others to create positive
change
Starbucks Foundation announces “Upstanders
Challenge” to celebrate charities that are making a difference
through courageous action in their communities
Starbucks (NASDAQ: SBUX) today announced the release of
Upstanders Season 2, an original series featuring 11 stories of
courage and humanity happening in communities across America every
day.
Each story in the series was written and produced by Howard
Schultz, Starbucks executive chairman, and Rajiv Chandrasekaran,
Starbucks executive producer and a former senior editor of The
Washington Post. The series is now available online at
www.Starbucks.com/Upstanders, Amazon Prime Video through Amazon
Video Direct and Audible. An exclusive full-length documentary of
the series is available to millions of Amazon Prime members, and an
exclusive audiobook narrated by Michael B. Jordan is free to listen
to on Audible at www.audible.com/Upstanders. Upstanders is
also on Watch, a new platform for episodic shows on Facebook, with
new episodes every Monday and Thursday.
“The heroics of this season’s Upstanders remind us that there
are countless untold stories of courage and extraordinary acts
happening across communities in America today,” said Schultz. “In
every community, there are stories of compassion and respect and of
people who have a willingness to fight for what they believe in,
and to unite despite our differences. As a company, we believe we
have a role and responsibility to share these kinds of stories and
help inspire the kind of action that helps create opportunities for
all.”
“In Upstanders, we reveal a different side of America than we
often see on television or in our social-media feeds,” said
Chandrasekaran. “These are compelling, original stories of empathy
and civility, of friendship and love, of selflessness and
sacrifice. These stories are set in small towns and big cities,
from coast to coast, and they introduce us to people who are
fearlessly challenging the status quo and making our communities
better.”
Meet the Upstanders in Season 2:
- Knives, Fire and Opportunity:
Chad Houser quit his job as the executive chef at a hot Dallas
eatery and risked his career to open a restaurant staffed almost
exclusively by former juvenile detention inmates.
- The Wave to Recovery: Navy SEALs
Alex West and Kyle Buckett spend their nights and weekends
designing specialized surfboards for wounded warriors, helping them
build strength and confidence in the waves.
- From War to Montana: Mary Poole,
a mother with no background in foreign policy, convinced her
community to welcome refugees by harnessing hundreds of volunteers
and embracing her opponents.
- Befriending Her Shooter: Ian
Manuel was just 13 when he shot Debbie Baigrie. A year into his
life sentence, he called her to apologize. That eventually led to
her forgiveness, an unlikely friendship and a mission to help free
him.
- Planting Hope in the Coalfield:
Entrepreneur Brandon Dennison decided to address poverty in his
native West Virginia by extending a hand of opportunity to former
coal miners.
- A Racist’s Rehabilitation: When
Garry Civitello admitted he was prejudiced on national television,
a black woman named Heather McGee offered him advice to become a
better American. The exchange transformed his life and forged a
remarkable friendship.
- One Doctor’s Needle Fix: Hansel
Tookes spent four years on a life-saving mission to convince
Florida legislators to allow drug users in Miami to exchange dirty
needles for clean ones.
- Love for All in Utah: Stephenie
Larsen forged past fear and skepticism to create the first LGBT
community center in Provo, Utah, in an attempt to reduce suicides
among gay teens and build bridges with the Mormon Church.
- Saving Middletown: Ami Vitori
gave up a successful big-city career and tapped her retirement fund
to help rebuild the struggling Rust Belt community of Middletown,
Ohio.
- The Firefighter’s Rescuer:
Seattle firefighter Mike Washington told colleagues about some of
his most painful and personal moments to encourage them to seek
help and draw more attention to stress among our nation’s first
responders.
- The Disappearing Island: Former
South Carolina Republican congressman Bob Inglis, who once scoffed
at climate change, overcame a humiliating defeat by deciding to
take on skeptics within his party.
Additionally, in honor of Upstanders Season 2, the Starbucks
Foundation is launching the “Upstanders Challenge” to celebrate
charities that are making a difference in their communities. The
Foundation will award twenty-five (25) $25,000 grants to eligible
501(c)(3) nonprofit organizations in the U.S. The contest
begins at 6:00 PM PT on October 9, 2017 and runs through 11:59 PM
PT on October 31, 2017. The winners will be announced by November
30, 2017.
Anyone can participate in the Upstanders Challenge by:
1) Creating a video (2 minutes or less) that explains what makes
their favorite charity an “Upstander.”
2) Uploading the video to the Upstanders challenge page and then
sharing it in social media once approved for posting; and
3) Encouraging others to watch, like and share it in social to
drive “buzz” for that charity
A panel of judges will select 25 winning charities to receive a
$25,000 grant out of the top 40 eligible “buzz” generating
charities. To participate, and for full details the rules and terms
of the challenge, visit
http://indi.com/starbucks/upstanders.(1)
In addition, Arizona State University (ASU) has partnered with
Starbucks to develop supplemental resources for Season 2 of
Upstanders. ASU’s Discussion Guide poses thought-provoking
questions for educators and citizen change-makers to facilitate
engagement with the series. ASU also developed suggested lesson
plan activities for teachers to implement in their classrooms
targeting students in grades 5-12. These activities aid students
considering the issues and actions presented in select Upstander
videos, and they prompt students to think critically about how they
can improve issues in their own community.
For photos, videos and more information, visit Starbucks
Newsroom at https://news.starbucks.com/.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 26,000 stores around the globe, Starbucks is the
premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit us in our stores or online at www.starbucks.com and
www.news.starbucks.com.
(1) NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal
residents of the fifty (50) United States and the District of
Columbia who have reached the age of 18 at the time of entry.
Employees of Starbucks Corporation, visit
www.indi.com/starbuckspartners/upstanders. Contest ends 10/31/17.
Void where prohibited. Subject to Official Rules, available at
www.indi.com/starbucks/upstanders.
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