By 2025, all of McDonald’s Packaging to Come from Renewable, Recycled or Certified Sources; Goal to Have Recycling Availabl...
January 16 2018 - 03:00AM
Today, McDonald’s (NYSE:MCD) announces goals to improve its
packaging and help significantly reduce waste to positively impact
the communities the company serves around the world.
By 2025, 100 percent of McDonald’s guest packaging will come
from renewable, recycled, or certified sources with a preference
for Forest Stewardship Council certification. Also by 2025, the
company has set a goal to recycle guest packaging in 100 percent of
McDonald’s restaurants. McDonald’s understands that recycling
infrastructure, regulations and consumer behaviors vary city to
city and country to country around the world, but it plans to be
part of the solution and help influence powerful change.
This expands upon McDonald’s existing goal that by 2020, 100% of
fiber-based packaging will come from recycled or certified sources
where no deforestation occurs.
“As the world’s largest restaurant company, we have a
responsibility to use our scale for good to make changes that will
have a meaningful impact across the globe,” said Francesca DeBiase,
McDonald’s Chief Supply Chain and Sustainability Officer. “Our
customers have told us that packaging waste is the top
environmental issue they would like us to address. Our ambition is
to make changes our customers want and to use less packaging,
sourced responsibly and designed to be taken care of after use,
working at and beyond our restaurants to increase recycling and
help create cleaner communities.”
To reach these goals, McDonald’s will work with leading industry
experts, local governments and environmental associations, to
improve packaging and recycling practices. Together they will work
to drive smarter packaging designs, implement new recycling
programs, establish new measurement programs and educate restaurant
crew and customers.
As Tom Murray, Vice President of EDF+Business at Environmental
Defense Fund noted, “Nearly three decades ago, McDonald’s and EDF
teamed up to tackle solid waste and accelerate innovation in
packaging. Along the way, we pioneered a new partnership
model for companies and nonprofit organizations. Today, McDonald’s
continues to raise the sustainability bar by setting ambitious
goals and collaborating with partners across the value chain for
maximum impact."
“McDonald’s global preference for Forest Stewardship Council
(FSC) certified materials demonstrates their far-reaching
commitment to source packaging that benefits people and forests
around the world,” said Kim Carstensen, director general of the
Forest Stewardship Council. “The partnership between McDonald’s and
FSC – the world’s most trusted certification of forests and forest
products – also creates a uniquely powerful opportunity for
McDonald’s to engage customers about simple ways to protect
forests,” he added.
Adds Sheila Bonini, Senior Vice President, Private Sector
Engagement, World Wildlife Fund, “Smarter waste management begins
with improved sourcing, increased value chain collaboration and
better communication with customers. Today’s announcement
demonstrates McDonald’s strong leadership in developing packaging
and recycling solutions at a scale that can extend the life of our
natural resources and push its industry toward more sustainable
practices.”
McDonald’s first began its focus on sustainable packaging nearly
25 years ago with the establishment of the groundbreaking
partnership with EDF. The initiative eliminated more than 300
million pounds of packaging, recycled 1 million tons of corrugated
boxes and reduced waste by 30 percent in the decade following the
partnership. In 2014, the company joined WWF’s Global Forest &
Trade Network program and set its fiber sourcing targets, including
FSC preference for packaging made from wood fiber.
Currently, 50 percent of McDonald’s customer packaging comes
from renewable, recycled or certified sources and 64 percent of
fiber-based packaging comes from certified or recycled sources.
Also, an estimated 10 percent of McDonald’s restaurants globally
are recycling customer packaging.
“We look forward to doing more and continuing to raise the bar
on what it means to be a responsible company committed to people
and the planet,” DeBiase said.
About McDonald’s McDonald’s is the world’s
leading global foodservice retailer with over 37,000 locations in
over 100 countries. Over 90 percent of McDonald’s restaurants
worldwide are owned and operated by independent local business men
and women.
MEDIA CONTACT Lauren Altmin, 847-542-2700
lauren.altmin@us.mcd.com
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