ABC and P&G’s My Black is Beautiful™ Team
Up to Share a Powerful Message of Support and Understanding
Tonight millions of American households will join the pivotal,
growing dialogue on ending racial bias, when ABC and P&G’s My
Black is Beautiful™ promote deeper cross cultural understanding
through a special episode of black-ish, ABC’s hit sitcom at 9 p.m.
EST / 8 p.m. CST. Central to the plot is “the talk” that black
parents have with their children about bias, and the listening and
learning journey toward understanding by people of all backgrounds.
P&G’s award-winning ad, “The Talk” will also air during the
program.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180116006004/en/
Tonight millions of American households
will join the pivotal, growing dialogue on ending racial bias, when
ABC and P&G’s My Black is Beautiful™ promote deeper cross
cultural understanding through a special episode of black-ish,
ABC’s hit sitcom at 9 p.m. EST / 8 p.m. CST. (Photo: Business
Wire)
During tonight’s episode, Dre (played by Anthony Anderson) is
selected to lead development of an advertising campaign that
focuses on “The Talk” By P&G’s My Black Is Beautiful.
Originally released in July, “The Talk” is a 2-minute film that
depicts the conversations Black parents have with their children
through the decades to prepare them for the racial bias they may
face in the world. The foundational story behind “The Talk” and the
challenge of making bias relatable are central themes in tonight’s
episode. P&G hopes it will broaden the conversation about bias
by exploring how people from different backgrounds can use
listening and dialogue to form a common ground of
understanding.
“I personally feel that we’re in a time right now where not
talking about things has made us more separate as a society than
ever before. There are a lot of conversations that need to be had,”
said Kenya Barris, Creator and Executive Producer of black-ish. “We
hope the more we all talk about it and think about it, things will
change.”
“We created ‘The Talk’ for an important purpose – to promote
conversations about bias,” said Marc Pritchard, P&G’s Chief
Brand Officer. “The outpouring of support for the ‘The Talk,’
as well as the critical responses we received, strengthened our
resolve in the value of these conversations between people of all
backgrounds and experiences, which we hope lead to greater
understanding, common ground and positive change.”
“black-ish has a successful history of tackling real-life issues
and addressing them in relatable ways,” said Rita Ferro, President,
AdSales, Disney|ABC. “‘The Talk’ is a perfect fit and Tuesday’s
show is another great example of the creative, innovative ways in
which we collaborate with clients to amplify important messaging
through our platforms and content.”
Since the initial release of “The Talk” in July 2017, My Black
Is Beautiful has continued to use the platform’s voice and reach to
draw attention to important issues that matter most to Black
Americans, through online discussion and a partnership with the
United Negro College Fund’s Empower Me Tour, a national series of
events established to inspire and motivate high school and college
students toward academic excellence, career success and personal
responsibility. P&G also hosted community conversations in
partnership with the Greater Cincinnati Association of Black
Journalists, the National Underground Railroad Freedom Center and
the City of Cincinnati Human Relations Commission with a group of
diverse community leaders and young professionals.
Leading into Black History Month, there will be additional
initiatives that aim to encourage listening and dialogue about
bias. This includes the release of podcast integrations about “The
Talk”, the release of original content from cultural commentator
Michaela Angela Davis and a downloadable discussion and action
guide that will help parents, educators and others facilitate
constructive dialogue about bias.
Through these efforts, P&G and My Black Is Beautiful™ hope
to inspire dialogue about the truths and nuances that different
households in America face. While “The Talk” focuses on bias from
the viewpoint of an African American mother, bias can take many
shapes and forms, including gender, race, age, weight, sexual
orientation, and more.
Prior to tonight’s black-ish episode, “The Talk” can be viewed
at www.myblackisbeautiful.com and viewers are encouraged to join
the discussion with @MBIB using the hashtag #TalkAboutBias.
About My Black is Beautiful
My Black is Beautiful is a community-building program consisting
of more than 2.6 million members, created to help positively change
the conversation around black beauty by addressing the societal and
cultural stigmas associated with self-image. Formed at Procter
& Gamble in 2006 by a group of visionary women, MBIB was
designed to spark a broader dialogue about black beauty. Their
mission was to encourage black women everywhere.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180116006004/en/
Procter & GambleCrystal Harrell,
513-983-4606harrell.cw@pg.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024