Pampers Partners with Nick & Vanessa Lachey to Celebrate Babies’ Best Sleep Time Moments
January 18 2018 - 08:00AM
Business Wire
Pampers launches Baby Dry Diapers now with
Extra Absorb Channels to help babies get a dry night’s
sleep
Parents know how precious a good night’s sleep is for their
babies’ development and when they sleep well, everyone in the
family can wake up happy and ready for the day. Parents and their
little ones can rest easy now that Pampers Baby Dry and all Pampers
diapers offer exclusive Extra Absorb Channels to help baby stay dry
overnight.
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Nick and Vanessa Lachey help kick off
Pampers Baby Dry #SleptLikeThis campaign. (Photo: Business
Wire)
Parents Nick and Vanessa Lachey know all too well about the
importance of sleep for babies with three children under six years
old in their house. They’ve partnered with Pampers to show the
best, and worst, of babies sleep time moments and the affect this
has on families. The Lacheys are also helping Pampers kick off its
#SleptLikeThis campaign that celebrates a baby’s good night sleep
with no interruptions or leaky diapers. It’s a twist on the popular
social media hashtag #WokeUpLikeThis which means a bedtime selfie
without makeup or crazy just-slept-on-hair.
“As busy parents of three, we’ve been through a lot of bedtime
trial and error to find a bedtime routine that works best for our
kids,” said Nick Lachey. “That’s why we were so excited to partner
with Pampers on #SleptLikeThis, to help other parents.”
“We’ve used Pampers products with all of our children and know
from first-hand experience that Baby Dry helps protect our babies
through the night so they stay dry and comfortable, which means
some much needed extra z’s for us,” adds Vanessa Lachey.
The Lacheys are working with Pampers to encourage parents
to:
- Take the new #SleptLikeThis quiz at
www.pamperssleptlikethis.com to uncover their baby’s silliest,
sweetest, and sometimes-surprising sleep personalities. Parents who
take the quiz will receive personalized tips from The Sleep Lady,
Kim West, Author, Child & Family Therapist, and Mother of two
and also have the chance to win weekly prizes or the ultimate grand
prize of a year supply of Pampers diapers and $2500 for a
nursery/child’s room makeover*
- Watch the fun and spoof-style
#SleptLikeThis video that brings to life what it’s like for babies
who wake up from overnight wetness and highlights the insight of
how important sleep is for babies and parents alike. It features
the #1 Parenting Network on YouTube, What’s Up Moms:
https://www.youtube.com/watch?v=H0xUhBCczZY.
- Try Pampers Baby Dry now enhanced with
Extra Absorb Channels!
“Your little ones deserve to sleep without any interruptions,
especially from a leaky diaper. That’s why we’re constantly keeping
their comfort at the heart of what we do and innovating to make
sure babies stay dry and happy all night (and day) long,” said
Laura Dressman, P&G Baby Care Communications, North America.
“Pampers Baby Dry is thinner and drier* for outstanding overnight
protection and comfort. We know that when baby sleeps, everyone
else can get some sleep too, and that it’s important for the
overall health of the entire family.”
A baby can urinate up to 12 times a night – that’s a lot of
opportunities to interrupt their sleep**. Babies are more likely to
wake up after they wet their diaper so choosing the right one that
will keep them dry could affect your baby’s sleep patterns. Pampers
Baby Dry provides up to 12 hours of protection and is the same
diaper parents have come to trust for their babies, now with a
unique three-layer, three-channel design, that is three times drier
than the leading value brand.*** The channels change the shape of
the absorbent layer to help lock wetness away from baby’s skin and
distribute wetness more evenly, which keeps the baby drier.**** The
new feature allows for a thinner and drier diaper with a less bulky
fit**** so baby can have a comfortable sleep. Other diaper brands
usually have only two absorbent layers, which may not always be
effective in keeping baby dry overnight.
For more information visit Pampers
on Facebook, Instagram and Twitter.
*Weekly winners will be chosen from January 17 – March 13 and
Diapers and products will be supplied via coupons**Source: 2010
P&G study*** Based on size 4 vs. the leading value brand.
Average of 0.19 grams less after 3 typical wettings over 15
min****Vs. previous Baby Dry
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help your baby get the most out of love,
sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180118005282/en/
P&G Baby Care CommunicationsLaura Dressman,
513-482-0619Dressman.lp@pg.comorMSLGROUP (for Pampers)Deanna
Kugler, 646-500-7712Deanna.Kugler@mslgroup.com
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