ALEXANDRIA, Va., Jan. 23, 2018 /PRNewswire/ -- The world's
most popular app and social network for anglers, Fishbrain, today
announced a first-of-its-kind partnership with the Recreational
Boating & Fishing Foundation (RBFF) to integrate new fishing
intelligence features into its digital properties, including
TakeMeFishing.org and VamosAPescar.org. The agreement will give
RBFF's audience of over 11 million unique visitors access to a
comprehensive interactive map that showcases new and recent
catches, fish species, and fishing forecasts for specific areas, as
well as unprecedented intelligence sourced from experts and fellow
anglers in an effort to make fishing more rewarding and accessible
for everyone.
For nearly two decades, RBFF has been one of the most valuable
resources for beginner and veteran anglers alike seeking expert
insights on fish species and their habitats, the best places to
fish, and information on nearby boat ramps and marinas. Now through
the Fishbrain integration, site visitors will have access to a
completely upgraded interactive Places to Fish & Boat Map,
showing them what fish species fellow anglers are actually catching
in certain bodies of water, and what particular bait was used. They
can also scroll through user photos of catches made near them, and
filter by species to see what fellow anglers are catching in real
time. In addition to the technology enhancements, the map
integration also includes the addition of U.S. Fish and Wildlife
Service Refuge and Fish Hatcheries location information to further
broaden fishing opportunities for anglers.
"RBFF is known for its extensive insights into the types of
conditions that are ideal for making the best catch," said Johan
Attby, CEO of Fishbrain. "But what makes this partnership
particularly interesting is that we're now able to give these
anglers an extra edge by adding another layer of invaluable data
from the millions of catches happening all across the U.S. We think
this will create a great stepping stone for those looking to get
into fishing or ramp up their game and catch more and bigger
fish."
The partnership is part of RBFF's "60
in 60" initiative introduced in 2016 to draw more people to
the sport using technology with the goal of increasing fishing
participation from the current 47 million anglers to 60 million
anglers in 60 months (by 2021).
"We're excited to partner with an industry leader like Fishbrain
to give our audience tools to enhance their fishing experience,"
said Frank Peterson, President and
CEO at RBFF. "The integration complements our '60 in 60' initiative
perfectly by drawing in more anglers and boaters and giving them
advanced tools and information that can not only help them improve
their fishing skills, but also connect with other anglers in their
community."
For more on what's to come from Fishbrain you can follow the
company on Facebook, Twitter and Instagram. Fishbrain can be
downloaded from the App Store or the
Google Play Store™.
About Fishbrain:
Fishbrain is the most popular mobile
app and social network for fishing, connecting everyone from
beginner to pro anglers with the tools and insights to fully enjoy
the world's most popular hobby while catching more and bigger fish.
The app's interactive map helps anglers find hot new fishing spots
and see what other people are catching, with what bait and
specifically where. With other features like Fish Species
Recognition, marine mapping (provided by C-MAP), forecasts, bait
recommendations and more, Fishbrain has become one of the most
valuable and rewarding tools in a fisherman's tackle box. And, with
the ability to post photos and videos, log catches, share
experiences with an engaging community, and watch tips and tricks
from pro ambassadors like Roland
Martin, Jimmy Houston, Mike
"Ike" Iaconelli, April Vokey,
Robert Field and Scott Martin, Fishbrain is not only fueling
inspiration, but helping its more than five million users across
the globe have more fun by fishing smarter, not harder.
Fishbrain values responsible fishing and the sustainable harvest
of fish species, as well as the tracking of rare and endangered
species through a partnership with the U.S. Fish and Wildlife
Service and the Florida Wildlife Commission. For more information,
go to www.fishbrain.com.
About Recreational Boating & Fishing Foundation
(RBFF):
RBFF is a nonprofit organization whose mission is to
increase participation in recreational angling and boating, thereby
protecting and restoring the nation's aquatic natural resources.
RBFF developed the award-winning Take Me Fishing™ and Vamos A
Pescar™ campaigns to create awareness around boating, fishing and
conservation, and educate people about the benefits of
participation. Take Me Fishing and Vamos A Pescar help boaters and
anglers of all ages and experience levels learn, plan and equip for
a day on the water. The campaign websites, TakeMeFishing.org, and
VamosAPescar.org, feature how-to videos, information on how to get
a fishing license and boat registration, and an interactive
state-by-state map that allows visitors to find local boating and
fishing spots.
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SOURCE Fishbrain