BERLIN, Sept. 25,
2023 /PRNewswire/ -- G2 Esports, one of the
world's most distinctive and successful esports and entertainment
brands, and Herman Miller Gaming, a global leader in innovative
design known for producing some of the best seating solutions in
the world, will take their partnership to the next level, releasing
a limited-edition model of Herman Miller Gaming's award-winning
Embody Gaming Chair. Only 250 of the limited-edition G2-branded
Embody Gaming Chairs will be manufactured, becoming available for
purchase globally on the 26th of September.
Herman Miller Gaming's relentless pursuit of melding scientific
precision, unparalleled performance, and holistic wellbeing has
converged with G2's unyielding commitment to equipping gamers with
the ultimate arsenal for triumph. The two companies are challenging
gamers and esports fans to break away from the rudimentary
standards of the typical gaming chair, prioritising their health
and wellbeing: "Break the Meta."
"This chair represents Herman Miller Gaming's first-ever esports
product collaboration, and G2 is the perfect partner," commented
Jon Campbell, Vice President and
General Manager of Herman Miller Gaming. "This version of the
Embody Gaming Chair is a true celebration of our partnership with
G2, and is tailored specifically with the G2 community in mind.
While we are particularly eager to see how G2 fans will react to
this launch, it's a phenomenal design option for any gaming
enthusiast."
With its top-performing Embody Gaming Chair design as the
foundation, each limited-edition chair will be adorned with a
unique serial number, making it a collector's dream. Nodding to
G2's brand identity, the chair features splashes of red, which also
indicate the functional elements of the chair – the
height-adjustment lever, the seat-length adjustment handles, and
the arm pad triggers. The chair features a special RF weld design,
reflecting the G2 logo geometry through an arced v-shape.
Alban Dechelotte, CEO of G2 Esports, comments: "At G2, we
relentlessly push boundaries in esports and entertainment, driving
towards unparalleled success. Collaborating with esteemed partner
Herman Miller, we've redefined the pinnacle of gaming chairs. Our
2023 has been exceptional, both in action and strategy, recognizing
the slender margins that define triumph. Optimal gear undeniably
empowers our players, and we're thrilled to unveil this exclusive
product to the wider esports and gaming world."
The Herman Miller x G2 Esports Embody Gaming Chair will be
available for purchase on the 26th of September here. For more
information via email prior to the launch, sign up here.
ABOUT HERMAN MILLER
Since 1905, Herman Miller has been guided by a commitment to
problem-solving designs that inspire the best in people. Along the
way, Herman Miller has forged critical relationships with the most
visionary designers of the day, from mid-century greats like
George Nelson, the Eames
Office, and Isamu Noguchi; to
research-oriented visionaries like Robert
Propst and Bill Stumpf.
Herman Miller has spent the last century pioneering original,
timeless design that makes an enduring impact—and in 2020, the
company harnessed its legacy of turning insights into solutions by
launching Herman Miller Gaming, which delivers the world's best
gaming products uniquely designed to unlock every player's full
potential. Powered by exclusive partnerships, industry-leading
research, and the world's leading design and engineering teams,
Herman Miller Gaming is redefining competitive performance for
esports athletes and healthy play for all players worldwide. For
more information,
visit https://store.hermanmiller.com/gaming.
ABOUT G2 ESPORTS
G2 is one of the world's leading entertainment and esports
brands. G2 was co-founded in 2015 by legendary League of Legends
team player-turned-team owner, Carlos 'ocelote' Rodriguez, and
veteran esports entrepreneur and investor, Jens Hilgers.
In the past five years, G2 has built a global fanbase of over 45
million fans spanning EMEA, North American, Latin America and Asia Pacific. International household name
brands are increasingly recognising the opportunities that esports
can offer to tap into an engaged youth audience. G2 currently
counts the likes of BMW, Logitech G, Philips, Red Bull, Twitch, Pringles and Mastercard
amongst its strategic commercial partners.
Boasting an Instagram following of 1,3 million and Twitter
followers in excess of 1,2 million G2 has a loyal community that
follows every twist and turn of the club's fortunes along the
global esports calendar.
More information is available at: https://g2esports.com
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SOURCE Herman Miller