The Sweeping Move of Sports Betting Across the USA

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For a country that is heavily involved with sports, it was always a little odd that gambling wasn’t allowed across America.

That was until the rules around sports betting were changed and states could take matters into their own hands.

The thirst for sports betting has never been as strong, and with many states voting in favour of allowing it, we are seeing the USA quickly turn into a hotbed for gambling.

We are at a vital point in the country’s history. Legalised sports betting has already started, and it is fair to say some parts of the nation are seemingly gripped already.

 

Where do we Stand Today?

At the end of March 2020, there are 17 states that legally accept sports betting wagers in them.

Nevada was the first, many years ago, and became the gambling capital of not on the USA but also the world. Lack of gambling elsewhere pushed people to Vegas, and made the draw more appealing.

Since then, thanks to the law changes, others have been allowed to follow and grab their slice of the market.

Early movers included Delaware and New Jersey, with the latter becoming a major player in the sports betting industry already.

By the end of 2018, eight states allowed legal sports betting to take place in some form within their state boundaries.

Six more joined in 2019, including New York, and with neighbours New Jersey making big waves, you can only imagine the impact this is going to have on a city like New York.

That took us up to 14, with three states joining them in March 2020 to take us to the current number of 17.

 

UK Bookmakers Investing in US

We have seen a big push in the US market from UK bookmakers. These are well equipped to offer sports betting, after so many successful years in the UK market.

Many companies have built big US offices, with William Hill being one of the first to do this. They are ploughing much of their UK profit into building a portfolio in the US market.

They have an excellent strategy and customer base in the UK, and experience to call on when needed. Many bookmakers offer free bet for new customers as part of their service, something we are seeing them implement into their US offering to help get people on board.

These free bet offers have worked for many years in the UK, and the strategy they are using shows that bookmakers believe they will also work in the USA.

 

What Will Happen in 2020?

More states are expected to join in 2020, with a number seemingly queueing up waiting their turn until they become official.

Washington, Colorado, Tennessee and North Carolina are set to be amongst the next batch of states confirming legal sports betting.

It is expected that all of these four will complete before the end of 2020, and likely sometime during the summer of this year to allow them the chance to set up and prepare for the new sporting seasons.

 

What Will Happen in 2021?

The way that things are working at the moment is like a conveyor belt. We have seen three states jump off in 2020 already, and there are at least another four waiting to do the same.

Then, behind those we have other states who are putting the right legal papers in place to move up the ladder and become closer to being legal.

Those that do this part of the process in 2020 are highly likely to join the legal sports betting community in 2021.

This includes states such as Maine, Connecticut, Massachusetts and Kentucky. There are plenty of others around this part too, with bills in place and readings completed, ready to move on should they wish to.

This is a difficult list to put together, with a lot of moving parts but the key focus here is that there are a lot of states that could press forward and become legal in 2021 if they choose to.

 

Peer Pressure from Other States Set to Play a Part

As we see more states legalise gambling, those who finally decide to take the plunge themselves will do so due to peer pressure.

People in their state are seeing betting opened up to many other states, and will be pushing for the same to be available where they live.

We could get to a position where more states have legalised gambling than what don’t have it in 2021, and if that is the case then states are going to find it hard to say no if their people want it.

A few brave states made the early move with this, and then a group followed them. We are closing in on half of the states offering legal gambling, and that could cause many of the others to fold and follow suit.

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