YouTube for Marketing your Small Business

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YouTube is a video platform replete with tutorials, music and cat videos, so it may not seem like the best place to begin marketing for your small business. But comments on YouTube have recently been linked to Google+ and it has become a more social platform than ever before. If you have considered using this advantageous platform to take your content to a new level, here are some important tips to help you out.

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Let Your Customers do the Talking

Many businesses have had tremendous results in allowing their customers to do their marketing for them by posting customer testimonials. This is a great way to generate trust and credibility with those people looking for that good reason to favor your brand. Video testimonials have had great success in the marketing field and have been found 90% more effective than written testimonials according to Fortay Media.

 

Use CTA’s

CTA’s are not just for your blog posts, they can be used in video content with equal efficacy. It all begins by considering how you want your customers to react after watching a video. Make sure these CTA’s are included in the video itself. Some of the most effective CTAs include leaving feedback, subscribing to the YouTube channel, contacting you for more information, sharing the video on social media sites and many other more specific actions that you and your marketing team can plan.

 

Don’t Underestimate The Power Of Interaction

As more and more people begin viewing your videos, you will find that the number of ratings and comments increase as well. One other great way to do give yoursef a head start is to  buy YouTube views for a great start and to help create movement. To build on this momentum, be sure you are taking the time to respond with appropriate feedback. If at all possible, keep your response as personal and well-suited to the comments as possible. Generalized and automated responses will not have as good an effect and in my personal opinion can be worse than not commenting at all.

 

Put Thought into Your Titles

Remember that when people are making a search on YouTube, they will do so much like they will make a search on Google. With this in mind, make sure you are using the keywords and phrases that will lead them to discovering your content. The search system works much like Google because it is also powered by Google so make sure you are using exciting and descriptive titles.

Very few people will be enticed to spend 5 minutes of their life watching a “Product Demo.” Instead find ways to describe the content of your video into the title, for example “5 Ways the Acme App can make You More Productive in Less Time.”

 

Choose the Right Category and Tags

When uploading a video to your YouTube channel, you will need to select the category and enter the proper keywords and tags. You can select from 15 categories and several dozen tags. It is actually a good idea to choose the tags that YouTube suggests because they are based on what people are typically searching for. Then you can add some extras that include variations on the tags you have chosen — for example, when you are making a video in the category of cat products you can include tags like kittens, kitty and kitties.

 

Write a Description That Will Catch People’s Attention

Your descriptions for YouTube videos should be informative, captivating and multi-purpose. You can do this by describing the video in a sentence or two and include the link to your business website or blog for those who are interested in learning more.

 

Potentially Collaborate

Collaboration is a very popular thing on YouTube. Viewers like this because they present the opportunity to see their favorite YouTube personalities working with other creators and this provides considerable exposure and credibility. Look for the most popular YouTube channels working in your category — but not those competing with your business— and pitch them their ideas for collaboration.

 

Use Subtitles, Not Annotations

Enabling the subtitle in your video is a pretty easy thing to do and can greatly increase your broadcast radius. Consider the many users who could be hard of hearing, speaking English as a second language or simply equipped with poor sound systems. Furthermore, these captions can be shut off and turned on as needed.

Furthermore, annotations can annoy many viewers. So, it is best to post this additional information in the descriptions.

 

Customize Your Channel

The YouTube page that will direct visitors from your videos to your option is your personal channel so do all you can to make it flow seamlessly with your brand and branding. This is a great way to reinforce your brand identity with the right color schemes, tones and slogans that identify you to your target audience.

 

Conclusion

Keeping your online content fresh and varied is a very important aspect of online marketing, but it is essential that this is done in the right way. Follow the tips and suggestions mentioned here so you can get this done the right way and have confidence that you are moving in the right direction. You can also spice up your existing ideas if you feel that you are already a talented YouTube user.

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