SAN FRANCISCO, April 21, 2017 /PRNewswire/ -- HotelTonight,
the leading mobile app for last-minute hotel bookings, has
announced a partnership with AEG, the world's leading sports and
live entertainment company, making HotelTonight the official
hotel-booking partner of L.A. LIVE and the LA Galaxy (MLS). The
partnership, brokered by AEG Global Partnerships, is HotelTonight's
first partnership with an MLS soccer team in the U.S. in a
first-time category for AEG. The relationship will expand on
HotelTonight's goal of increasing awareness around the quantity of
quality of hotels available nearby to event-goers and fans at L.A.
LIVE and LA Galaxy events.
The partnership includes signage and branding at L.A. LIVE and
StubHub Center in Carson, CA, home
of the LA Galaxy, as well as digital and social campaigns and
promotions. This includes signage across 12 screens throughout the
L.A. LIVE district and in-stadium commercials, graphics, game
sponsorships and promotions at Galaxy home games.
"Fans are often extending live event going experiences with
things like dining and hotel stays, whether they are home or
traveling. Sometimes that's planned and sometimes it's not. This
partnership with AEG really brings the whole experience together
for Southern California residents
and visitors," said HotelTonight CMO Ray Elias. "AEG's
Southern California venues are in
close proximity to a number of our partner hotels, enabling fans to
book rooms at great value up to the last minute."
"As the leading mobile app for last-minute hotel booking,
HotelTonight is an ideal partner for AEG and the millions of fans
who attend LA Galaxy games and events at L.A. LIVE each year," said
Nick Baker, senior vice president,
AEG Global Partnerships. "We are always looking for ways to add
value to our fans' experience, and this partnership allows
attendees to easily add on to their evening with quick and easy
access to hotel bookings, helping to amplify their event
experience."
In addition to L.A. LIVE and the StubHub Center, AEG owns and/or
operates more than 120 sports franchises, events, tours, festivals
and digital content holdings among others across five continents,
including iconic Los Angeles
assets, such as the LA Kings and STAPLES Center.
Across the board, hotel bookings are becoming increasingly last
minute. With ticket buying becoming more spontaneous, live events
are a catalyst for last-minute hotel bookings whether fans are
traveling from afar or simply making a night out of a game or
concert. More than 40 percent of HotelTonight bookings are within
50-150 miles of the booker's residence. With HotelTonight, fans can
attend events with the confidence of knowing they can choose to
make a night out of it by booking a great hotel, even at a moment's
notice.
About AEG
Headquartered in Los Angeles, California, AEG is the world's
leading sports and live entertainment company. With offices on five
continents, AEG operates in the following business segments: AEG
Facilities, which is affiliated with or owns, manages or
consults with more than 120 preeminent arenas, stadiums, theaters,
clubs and convention centers around the world including The O2
Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG
Presents, which is dedicated to all aspects of live
contemporary music performances, including producing and promoting
global and regional concert tours, music and special events and
world-renowned festivals; AEG Real Estate, which develops
world-class venues, as well as major sports and entertainment
districts like STAPLES Center and L.A. LIVE; AEG Sports,
which is the world's largest operator of sports franchises and
high-profile sporting events; and AEG Global
Partnerships, which oversees worldwide sales and servicing of
sponsorships including naming rights, premium seating and other
strategic partnerships. Through its worldwide network of venues,
portfolio of powerful sports and music brands, AXS.com ticketing
platform, AXS cable television channel and its integrated
entertainment districts, AEG entertains more than 100 million
guests annually. More information about AEG can be found at
www.aegworldwide.com.
About HotelTonight
HotelTonight is the leading mobile
app for last-minute hotel bookings (from night-of up to a week in
advance), with reach across 1,700 cities in more than 35 countries
and over 25,000 hotel partners worldwide. When hotels have unsold
rooms, they load them onto the app, which means incredible
last-minute rates. HotelTonight is available on iOS, Android
and mobile website.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/aeg-and-hoteltonight-announce-exclusive-partnership-at-live-event-locations-in-the-los-angeles-metro-area-300443273.html
SOURCE HotelTonight