IRI’s Sally Lyons Wyatt to Address PMA Fresh Connections Brazil on Maintaining Sales in a Challenging Economy
August 22 2017 - 9:43AM
Business Wire
IRI:
WHO:
Sally Lyons Wyatt, Executive Vice
President and Practice Leader, IRI®
WHAT:
In her presentation at the PMA Fresh
Connections Brazil Conference, IRI’s Sally Lyons Wyatt will speak
on the topic, "Consumer Trends: Maintain Consumer Demand Despite
Brazil's Economy." This one-day conference creates a forum for a
wide range of companies involved with fresh products, including
importers/exporters, retailers, growers-shippers, logistics
companies and government officials. It is designed to help these
organizations maximize the opportunities in the Brazilian market
through a better understanding of consumer trends.
WHY:
Despite Brazil’s economic and political crisis and decreased
consumer spending, Brazilians remain health conscious, creating a
need for healthy products that are also affordable. Attendees will
learn what they can do as suppliers or retailers to increase
consumer demand. Lyons Wyatt will offer new ideas for sales
promotions and tactics, from product bundling to making use of both
low- and high-price points in offerings designed to appeal to
consumers across all ranges of economic sensitivity.
WHEN:
Consumer Trends: Maintain Consumer
Demand Despite Brazil’s Economy
Thursday, August 24, 2017 1:15 – 2:30 p.m. Brazil Daylight Time
WHERE:
PMA Fresh Connections Brazil
Espaco APAS
Rua Pio XI, n 1200 Alto da Lapa Sao Paulo, SP
About IRI:
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care
organizations, retailers, financial services and media companies
grow their businesses. A confluence of major external events —
including a change in consumer buying habits, big data’s coming
into its own, and the development of advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository
of purchase, media, social, causal and loyalty data, all integrated
on an on-demand, cloud-based technology platform, IRI is empowering
the personalization revolution, helping to guide its more than
5,000 clients around the world in their quests to remain
relentlessly relevant, capture market share, connect with
consumers, collaborate with key constituents and deliver
market-leading growth. For more information,
visit www.iriworldwide.com.
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IRIShelley Hughes+1
312.474.3675Shelley.Hughes@IRIworldwide.com