iViu Technologies and TransX Systems Announce a Development Partnership to Personalize the In-store Customer Journey
September 21 2017 - 9:00AM
Business Wire
Engagement platform is further enhanced by precise Wi-Fi sensor
technology
iViu Technologies, the leader of in-store data intelligence, is
pleased to announce a development partnership with TransX Systems,
whose patented platform personalizes the customer journey.
Combining the technology of both companies has created a precise
in-store messaging solution that will transform the retail
community.
The collaboration marries together iViu’s hardware and data
reporting engine with TransX Systems’ patented software, creating a
way for retailers to message the consumers throughout their
in-store journey and providing physical retail stores the same
messaging that online stores benefit from, such as complementary
product suggestions, up sales, coupon delivery, product
specifications, etc. This solution can be added to an existing
mobile app or mobile website, as this is truly an omni-channel
agnostic platform.
Messaging throughout the customer’s in-store journey allows for
the personalization of the customer experience rivaling the online
retail giants. Chris Turner, CEO of iViu Technologies stated,
“Being able to message the consumer during their in-store
experience will create a new way of marketing for retailers. The
TransX Systems’ patented software is an omni-channel approach that
blurs the line between online and offline retailers.”
“Combining iViu’s sensor data with our patented messaging
platform gives the brick-and-mortar retailers the same tools as the
online retailers. We have watched retailers struggle over the past
decade and are very excited to present this solution to our
customers,” said Hung Tran, CEO of TransX Systems.
About iViu Technologies
iViu Technologies has been a leading developer of indoor
positioning technologies since 2013, focusing on scalable and
real-time positioning solutions. Over 1,500 retail locations around
the world rely on iViu’s SaaS services in their most critical
decision-making process. By leveraging our knowledge of indoor
positioning we’ve built a platform for indoor analytics that is
easy to deploy, very accurate, and most importantly, real-time.
iViu’s iDPlatform detects and collects anonymous data through
patented Wi-Fi sensors called iDTags and 3rd party Wi-Fi
devices. www.iviutech.com
About TransX Systems
TransX Systems, the innovative leader in omni-channel marketing
& consumer engagement, is leveling the playing field between
retail brick-and-mortar stores and the Digital World by providing
them a powerful customer engagement platform. TransX Systems
provides not just more accurate data but the entire platform
to convert data into increased sales in real-time.
www.transxsystems.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170921005395/en/
iViu TechnologiesChris Turnercturner@iviutech.comorTransX
SystemsHung Tranhung.tran@transxsystems.com