Hudson's
Bay's In-House Design Team Focused on Fashion and
Function
TORONTO, Feb. 9, 2018 /CNW/ - The Canadian Olympic Team
was confident, strong and proud as they marched in the Parade of
Nations at today's Olympic Winter Games Opening Ceremony in
PyeongChang. Inspired by fierce Canadian spirit and a
strong sense of connection, the Canadian Olympic Team captured the
world's attention in a stylish, modern look that is passionately
Canadian.
"As the Official Outfitter of Team Canada, our goal was to
ignite the country's Olympic spirit and maintain our position as
one of the best-dressed teams at the Olympic Winter Games," said
Alison Coville, President,
Hudson's Bay. "The Opening
Ceremony is that first moment when the team comes together as one
and we wanted to give our athletes a look that made them feel ready
to perform on the world stage and proud to wear the Maple
Leaf. These uniforms embody Canadian cool and will have the
entire nation cheering them on over the coming weeks."
Focused on both fashion and function, the Opening Ceremony look
was designed in layers for warmth. The key piece is a hooded
water-resistant and windproof parka with Canada emblazoned across the chest. The
jacket proudly highlights Hudson's
Bay's iconic stripes and the Canadian Olympic Team Crest and
features a concealed front double-zip closure and long ribbed
cuffs. It is paired over a black base layer that features a
long-sleeve shirt and pant and is topped with a playful pom-pom
toque and the 9th edition of Hudson's Bay iconic Red Mittens.
"We're Canadians – we know how to dress well, look cool and stay
warm!" Coville said.
Team Canada fans can get the
full look in stores at Hudson's
Bay and on thebay.com to show off their Canadian pride while
cheering on our athletes!
Hudson's Bay is the Official
Outfitter for Team Canada at the Olympic Winter Games PyeongChang
2018. Each athlete receives a complete clothing kit
which consists of jackets, colour-blocked long- and short-sleeve
tees, hoodies and accessories including hats, scarves and
Hudson's Bay's iconic Red
Mittens. New this year, athletes also received luggage
designed and created by Herschel Supply Co. and a fun pajama
"onesie", created and designed by Drake
General Store that is sure to be a hit in and around the
Olympic Village. The 30 piece Team Canada kit includes full
outfits for the Opening and Closing Ceremonies, Podium
Presentations, and village wear.
ABOUT HUDSON'S
BAY
HBC, incorporated in 1670, is North America's oldest company. Hudson's Bay has grown to become Canada's most prominent department store,
today operating 89 full-line locations and thebay.com. For the
first time since the banner's inception, Hudson's Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online
shopping destination at hudsonsbay.nl. This expansion
introduced a new and exciting shopping experience in the Netherlands, catering to the Dutch market.
Hudson's Bay has established a
reputation for quality, service, and style by offering well-edited
assortments of exclusive and popular fashion, beauty, home and
accessory designers and brands, as well as exclusive food
concepts. It is part of the HBC brand portfolio.
ABOUT THE CANADIAN OLYMPIC COMMITTEE
The Canadian
Olympic Committee leads the achievement of the Canadian Olympic
Team's podium success and advances Olympic values in Canada. Independent and predominantly
privately funded, the Canadian Olympic Committee delivers resources
that Canada's elite athletes need
to perform at their best and give their everything every
day. The backbone of Canada's
Olympic movement, the Canadian Olympic Committee works with
National Sport Federations to prepare the Team for the Olympic,
Youth Olympic and Pan American Games. By sharing our athletes'
stories, we inspire all Canadians through the power of sport: 24
hours a day, 7 days a week, 365 days a year.
SOURCE Hudson's Bay