RYOT Studio Unveils Two New Global Content Programs for Brands
May 23 2018 - 02:30PM
Business Wire
– The Earthrise Project and the Partner
Collection programs leverage Oath’s proprietary data insights,
creativity and diverse distribution channels for brands to
effectively engage consumers –
Oath, a subsidiary of Verizon (NYSE, Nasdaq:VZ), today announced
two all-new global content programs from RYOT Studio: The Earthrise
Project and Partner Collection. Both programs feature entertaining,
actionable content that harnesses Oath’s proprietary data insights
and access to diverse distribution channels to ensure maximum reach
and brand exposure. To provide an up-close-and-personal look at
these latest programs, RYOT Studio hosted an exclusive event for
200 partners in New York City today.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180523005061/en/
"As a values-led company, we're collaborating with brands and
agencies to create content that’s data-driven, actionable and
beautiful," said Kathryn Friedrich, chief business officer, RYOT
Studio. "Less than half of marketers use data to produce content
that appeals to their audience; at RYOT Studio we’re changing this
by utilizing Oath’s 4 trillion monthly data points and diverse
distribution channels to ensure a brand's story is not just told
but truly heard."
The Earthrise Project is a first-of-its-kind, year-long content
program focused on raising awareness and inspiring positive change
around critical environmental issues, leveraging the entire Oath
ecosystem. The program's name pays homage to the iconic Earthrise
image that kickstarted the modern environmental movement: a
snapshot of Earth taken by the Apollo 8 Mission crew while orbiting
the moon. 66 percent of consumers expect brands to support causes
they care about, according to Oath, and The Earthrise Project will
enable brands to align with RYOT Studio-produced videos, editorial
and creative on topical sustainability issues. The platform will
also include curated editorial content from Oath’s top properties,
including Yahoo News, Tumblr and MAKERS. The Earthrise Project
officially launches in December 2018, timed with the 50th
anniversary of the Earthrise photograph.
RYOT Studio’s Partner Collection offers brands a simple way to
align with entertaining, informative and emotionally riveting video
content. With over 30 themes, these episodic video series will be
tailored to match advertisers' goals, target audience, storytelling
style and tone. RYOT Studio showcased three series from the
collection at today's event: a home design makeover show, Roomies;
a celebrity cooking show, Memory's Meals; and an adventure series
for outdoors aficionados, How to Nature. To ensure impact at scale,
each series can be distributed across Oath’s extensive editorial
properties, through search and native ads, and through Oath’s Video
Activation Network to additional publishers.
Both content programs will be developed by RYOT Studio’s
diverse, award-winning team of creatives, filmmakers and producers.
RYOT Studio is part of Oath, a dynamic house of media and
technology brands that reaches one billion people around the world.
To learn more about The Earthrise Project and Partner Collection,
visit https://www.oath.com/brands/ryot-studio.
ABOUT OATH
Oath, a subsidiary of Verizon, is a values-led company committed
to building brands people love. Oath reaches one billion people
around the world with a dynamic house of media and technology
brands. A global leader in digital and mobile, Oath is shaping the
future of media and technology. For more on Oath, visit
www.oath.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180523005061/en/
Oath // RYOT StudioAmber Wilson,
213-264-4924Amber.Wilson@Oath.com
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