Yottaa Rapid CTRL Enables Leading Fashion Retailer To Optimally
Sequence Third Party Technologies Resulting in 30% Faster Page Load Times
Inc., the leading Cloud platform for accelerating eCommerce, today
announced that Nelly.com,
Scandinavia’s largest online fashion retailer catering to young adults
with the latest fashions fresh from the catwalk, has selected Yottaa
Rapid CTRL to optimally sequence the loading of third party eCommerce
technologies on its sites resulting in improved site performance and
increased online conversions.
Nelly.com, a division of Qliro Group (STO: QLRO), offers fashion and
beauty products for young women through Nelly.com and for men through
NLY Man. At Nelly’s core is its own brand, NLY, complemented by a
carefully selected assortment of fashion from more than 200 brands. Its
own brand is highly fashionable and fosters strong customer loyalty.
Nelly.com represents the future of eCommerce in the very competitive
fashion market, particularly in the key 18-26 year old demographic.
With its young and demanding shoppers, fast website performance is very
important to Nelly. The company relies on not only great products but
also engaging online content to deliver unique, personalized experiences
to its shoppers. This requires a network and ecosystem of 3rd-party
technologies, including personalization, live chat, and recommendations
and reviews. Unfortunately, in the past these third parties caused the
company’s websites to load slowly.
As Nelly.com added more and more third party technologies to its sites,
it found it increasingly difficult to assess how the third parties were
impacting site speed. In order to better orchestrate, accelerate, and
control those technologies, Nelly ran a trial with Yottaa Rapid
CTRL and immediately page load times began dropping, particularly
for shoppers on mobile devices, where page load times were reduced by
47%. During the trial average overall page load times were reduced by
30% with the Nelly.com home page loading in 2.5 seconds.
“At Nelly we are always strategizing on how to optimally attract
shoppers to our sites and then how to give them a great online
experience once they arrive,” said Oskar Kerola, Online Optimization
Manager for Nelly.com. “An integral part of this strategy is constantly
evaluating and testing how third parties are impacting site performance
and conversion. And this is where Yottaa shines. We were set up with
Yottaa Rapid CTRL in a matter of hours, and within a day we could see
both significant speed and conversion improvements. We pride ourselves
on site experience and speed, and Yottaa helps us deliver on both."
Combining eCommerce acceleration, third party control, actionable
analytics, and simple deployment, Yottaa’s Rapid CTRL enables retailers
to speed up, optimize, and sequence their sites in a matter of hours.
The end result is reduced third party violations, thousands of hours of
time saved, an exceptionally fast website, and increased conversions.
“Nelly.com is committed to providing its shoppers with fast and engaging
online experiences,” said Rich Stendardo, CEO of Yottaa. “With a new
class of technology delivered by Yottaa Rapid CTRL, Nelly can add all
the third party eCommerce technologies needed to ensure great online
shopper experiences while still having fast loading pages. Yottaa has
already helped Nelly to improve performance by 30% on average and we
look forward to working with Nelly.com to further optimize its sites.”
About YottaaYottaa is the leading Cloud platform for
accelerating eCommerce. Purpose-built to solve the website performance
challenges retailers face today, Yottaa enables retailers to deliver
content instantly across all devices, pages, and browsers, through
advanced acceleration and 3rd party application sequencing. Leading
retailers, such as The Container Store, Hallmark, eBags, Jockey, and
JoAnn Fabrics, have deployed Yottaa in a matter of days with zero code
change to realize billions in incremental revenue. To learn more about
how Yottaa can accelerate your eCommerce site and increase online
conversions, please visit www.yottaa.com or
follow @yottaa on Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180613005889/en/
Yottaa, Inc.Tedd Rodman, firstname.lastname@example.org