Hostess® Scores a Hole in One with Launch of Jumbo Donettes®
June 13 2018 - 11:12AM
Business Wire
New Offering Features Larger Donuts and a
Fun Snacking Experience
Hostess Brands, LLC announced today the launch of Hostess® Jumbo
Donettes®, a new way to enjoy the brand’s signature mini donuts
that suits breakfast, snacking, and dessert occasions alike. Jumbo
Donettes come in two flavors -- Glazed and Chocolate Iced with
Sprinkles – and are available now on store shelves nationwide.
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Hostess® Jumbo Donettes® - Chocolate Iced
with Sprinkles (Photo: Business Wire)
Coming as a natural progression of Hostess’s hugely successful
Donettes brand – which is America’s #1 donut, according to
independent national sales data – Jumbo Donettes feature a new
packaging format designed to maintain fresh portability. Six
individually wrapped donuts are packaged in a resealable tub for an
extra layer of freshness and easy storage.
Jumbo Donettes also feature a range of clever, eye-catching
phrases designed to lighten snacking occasions and entertain
consumers as they begin their day. Each one of the individual Jumbo
Donettes are fresh sealed and wrapped to-go with fun, pop
culture-infused quotes such as “This one’s mine. (Sorry, not
sorry.)”, “Donuts: made round, so you can start anywhere.”, and “If
loving donuts is wrong. I don’t want to be right.”
“Hostess is bringing freshness – both literally and figuratively
– to the packaged donut category with its innovative design for
Jumbo Donettes,” said Becky Logan, Hostess Brands’ Brand Director
for Breakfast. “Whether they’re enjoyed for a snack, dessert, or
breakfast, consumers will benefit from the modern packaging that
appeals to all senses, including one’s sense of humor.”
For more information about Hostess® products and Hostess Brands
LLC, please visit hostesscakes.com. Follow Hostess on Twitter:
@Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram:
Hostess_Snacks; and on Pinterest: pinterest.com/hostesscakes.
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