Ooredoo powers Messi's digital exploration as he transforms
into a Hollywood superhero,
Bollywood star and more in the new ad
DOHA, Qatar, June 13, 2018 /PRNewswire/ -- Ooredoo and
Leo Messi have teamed up once again
in a lively new campaign which shows how much fun can be had off
the pitch when you dive into a digital world. In a series of
immersive videos, viewers are shown a playful side to Leo Messi and local social media influencers as
they share a series of unexpected moments.
The integrated "Enjoy the Internet" campaign features Ooredoo's
global brand ambassador and one of the world's top football stars,
Leo Messi, alongside social media
influencers from key markets across Ooredoo's global
footprint. In a series of unexpected and highly shareable
moments they bring alive a few of the many ways in which people
have fun, socialise, shop and express themselves online.
The global campaign can be viewed via the link https://youtu.be/9VwlQBrBKYo. Made up
of localised TVCs, digital content and out-of-home placements the
campaign is set to run across Ooredoo's markets in the Middle East, North
Africa and Southeast Asia. It will run on
international TV and digital channels and will be live from June
until August.
Sharing his excitement for the new campaign H.E. Sheikh
Saud bin Nasser Al Thani,
Group Chief Executive Officer of Ooredoo said: "I am
delighted that the Ooredoo family has come together with Messi to
create this unique campaign, representative of each of our markets
and showing just a few of the ways that our world-class networks
help people to experience the digital world and have fun online.
In this playful and lively campaign Messi and the featured
influencers have helped bring alive the power of our network and
the variety of share-worthy, digital content available. We're
very proud to continue our great work with Messi and thank him for
his on-going support for our initiatives."
For his part, Lionel Messi,
one of the world's greatest football stars and Ooredoo Global Brand
Ambassador, said: "This was a great campaign to work on
with Ooredoo, showing how much fun can be had off the pitch in the
digital world. Ooredoo brings a world of fun to your
fingertips; together I hope that we help more people to connect,
encourage people to have more fun online and share their
experiences more widely."
In the campaign Messi and social media influencers from key
Ooredoo markets become the internet content that they are enjoying
on Ooredoo's network. This unique content is tailored in
individual TVCs to include local references for each of Ooredoo's
markets to ensure maximum relevance for the audience in those
specific markets.
Representing the MENA and Southeast Asian countries in which
Ooredoo operates, social media celebrities include Madjid Bougherra
from Algeria, Ahmed Khalil Al Khaldi from Qatar, Mohammed
Al-Araimi from Oman, Bader
Almotawaa Mutawa from Kuwait,
Ahmed Athif from Maldives and
Zenn Kyi from Myanmar, .
The campaign reinforces Ooredoo's brand promise to enrich
people's digital lives and highlights the key role that it plays in
enabling people to better enjoy the Internet through its
world-class networks and incredible, share-worthy content.
Messi has been global brand ambassador for Ooredoo since 2013,
supporting the company's vision of enriching people's lives around
the world. Messi is the star forward for FC Barcelona and
Argentina's National Team. He is
widely recognised as the world's greatest football player. He
holds five FIFA Ballons D'or and is the only player in football
history to have won four of these consecutively.
Ooredoo launched its first-ever global campaign with Messi,
Simply Do Wonders, during the 2014 World Cup, which showcased the
skills and aspirations of young people around the world. In a
follow up to this award-winning campaign, a second campaign,
Together We Do Wonders, was launched in 2016 highlighting the
possibilities that technology can bring about. As the
company's global brand ambassador Messi has also hosted special
football training sessions for young people in Doha, and made dreams come true by meeting
inspiring youth from countries across Ooredoo's global
footprint.
-END-
About Ooredoo
Ooredoo is an international communications company operating
across the Middle East,
North Africa and Southeast
Asia. Serving consumers and businesses in 10 countries,
Ooredoo delivers the leading data experience through a broad range
of content and services via its advanced, data-centric mobile and
fixed networks.
Ooredoo served 164 million customers and generated revenues
of USD 8.9 billion as of
31 December 2017. Its shares are
listed on the Qatar Stock Exchange and the Abu Dhabi Securities
Exchange.
Twitter: @Ooredoo
Facebook: facebook.com/ooredoogroup
LinkedIn: https://www.linkedin.com/company/ooredoo-group/
YouTube: www.youtube.com/ooredoogroup
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SOURCE Ooredoo