LONDON, July 23, 2018 /PRNewswire/ --
Industry-leading technology
provider to supply cutting-edge omni-channel solution
to multi award-winning casino operator in New Jersey and Mississippi
SBTech, the leading sports betting solutions provider to the
regulated global iGaming industry, has been confirmed as the new
omni-channel sports betting supplier to Golden Nugget Casinos in
Biloxi, MS and Atlantic City, NJ. Golden Nugget is the No. 1
online casino operator by market share in New Jersey and the recent winner of eGR
North America 2018 Operator of the
Year Award.
(Logo:
https://mma.prnewswire.com/media/691578/SBTech_Logo.jpg )
This agreement is the latest in a series of U.S. partnerships
announced by SBTech, following Churchill Downs Incorporated and
Resorts Casino Hotel, further expanding its North American
footprint in the wake of the Supreme Court's repeal of PASPA.
To power its online sports product, SBTech will integrate its
sportsbook with Golden Nugget Casinos' existing iGaming platform in
New Jersey providing a full
platform and sportsbook solution to the company's on-property
businesses in New Jersey and
Mississippi, including an
integration into their existing casino management systems.
A customizable and highly flexible front end was designed
specifically for Golden Nugget Casinos to ensure maximum
differentiation, while the industry's most advanced responsible
gaming infrastructure will enable SBTech to meet the licensing
requirements set out by both states. Similarly, a bespoke trading
strategy and non-pooled risk management powered by unrivalled
levels of automation will allow Golden Nugget Casinos to offer
unique pricing for all U.S. sports.
As the undisputed pacesetter in the in-play arena, SBTech's live
offering, especially in U.S. sports, will reinforce the long-term
success of Golden Nugget's sportsbooks, with the industry's widest
range of events and markets and groundbreaking new mobile-first
features such as Pulse Bet (patent pending) and Action Betting
expected to boost in-play turnover from key demographics.
SBTech CEO Richard Carter said:
"I'm very pleased to confirm our latest strategic partnership with
a major U.S. operator. Golden Nugget fully shares our vision of
leveraging the power of innovation to achieve sports betting
success, and as the U.S. market matures, I'm confident of the
potential for further collaboration in multiple jurisdictions."
"Since sports betting is a critical component of our successful
expansion for online betting and gaming in the U.S., SBTech
persisted through our arduous review process," said Thomas Winter, SVP & GM, Online Gaming at
Golden Nugget. "In the end, we knew SBTech was the right partner
for us because of its industry-leading retail and online
technology, their significant and diverse regulatory experience as
well as its innovative product-driven approach."
About SBTech
SBTech is a global leader in omni-channel sports betting and
gaming, with over 1,000 employees in 8 offices worldwide. Since
2007, the group has developed the industry's most powerful online
sports betting and casino platform, serving licensees in over 15
regulated markets.
SBTech's clients include many of the world's premier betting and
gaming operators, state lotteries, land-based casino and horse
racing companies, and igaming start-ups. The group supplies
superbly flexible betting and gaming solutions to clients looking
for speed to market and exceptional configurability, supported by
the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the
Chameleon360 iGaming Platform, Managed Services, and retail and
omni-channel solutions that provide players with constant access to
sports and casino products across all touchpoints: online, mobile
and retail.
Backed up by unrivalled expertise in trading and risk
management, regulatory compliance, AML and KYC procedures,
acquisition and CRM, SBTech's partners consistently achieve rapid
growth, enhanced brand loyalty and peak profitability.
For more information, visit: www.sbtech.com
About Golden Nugget Atlantic City
The Golden Nugget Atlantic City, located on Frank S. Farley Marina, is a premier resort
destination, offering guests more than 740 rooms and suites. The
entire property went through a $150
million complete renovation 5 years ago and has taken on a
fresh, modern look to include a high-energy casino featuring the
most popular slot and video poker machines, table games, and poker
room; nightly entertainment, new bars and lounges, Haven Nightclub,
stylish retail offerings, as well as Landry's signature world-class
restaurants such as Chart House and Vic & Anthony's Steakhouse;
a luxury spa and salon; and H20 poolside lounge.
Launched in November 2013,
GoldenNuggetCasino.com intends to offer the best user experience to
New Jersey online and mobile
real-money gaming players. Supported by the largest selection of
games for both desktop and mobile players, a user-friendly
interface and a world-class Customer Service team.
GoldenNuggetCasino.com recently won four awards including the
prestigious Operator of the Year 2018 at the eGR North America 2018 Awards, which it also won
in 2017. This follows on its three consecutive years in a row from
2015 to 2017, it won Operator of the Year at the iGaming North
America Awards. For more information visit
www.goldennugget.com/AtlanticCity.
About Golden Nugget Biloxi
The Golden Nugget Biloxi, located on the Gulf of Mexico, is a premier resort
destination, offering guests more than 710 rooms and suites. The
entire property recently underwent a $100
million renovation taking on a fresh, modern look which
includes a high-energy casino featuring the most popular slot and
video poker machines, table games, and poker room; nightly
entertainment, new bars and lounge, as well as Landry's signature
world-class restaurants such as Morton's The Steakhouse, Bubba Gump
Shrimp Co., Michael Patrick's Sports
Bar and Grill, and Lillie's Asian Cuisine. Golden Nugget has
further introduced first-class accommodations, exquisite dining
options and fun-filled entertainment venues unlike anything else
available in Biloxi. For more
information visit www.goldennugget.com/Biloxi.
For all press enquiries, please contact:
Andrew Cochrane
Chief Commercial Officer
Tel: +44-7957-355344
Email: andrew.c@sbtech.com