BRUSSELS, Aug. 16, 2018 /PRNewswire/ -- Mars Petcare, one
of the world's leading pet care companies, announced today that it
is the exclusive presenting sponsor of Superpower Dogs, an
IMAX® 3D live-action family adventure releasing in
IMAX theatres March 15, 2019. The
film, produced by Cosmic Picture, aligns with the Mars Petcare
purpose of A BETTER WORLD FOR PETS™, as it spotlights the amazing
true stories of dogs with extraordinary abilities who save lives
and make the world a better place.
As the presenting sponsor, several Mars Petcare brands will be
actively supporting the film, including the PEDIGREE®
and EUKANUBA™ dog food brands, BANFIELD™ Pet Hospital, WHISTLE™ GPS
Pet Tracker and WISDOM PANEL™ Canine DNA Test.
"At Mars Petcare, we live our purpose of A BETTER WORLD FOR
PETS™ every day, because we believe that pets make our world
better," said Poul Weihrauch,
President, Mars Petcare. "We're thrilled to be part of the
Superpower Dogs family and are confident that the film will
inspire the next generation of pet owners and dog lovers."
"Superpower Dogs is the ultimate celebration of the bond
between humans and dogs," said Daniel
Ferguson, Writer & Director of Superpower Dogs.
"After people see these remarkable dogs and their human partners
brave earthquakes and avalanches, bring animal poachers to justice
and leap out of helicopters to save people from drowning, they'll
never look at their best friends the same way again."
Starting Friday, August 17, the
first 'teaser' trailer for Superpower Dogs will play in IMAX
as a preview to the nationally distributed Pandas and
Alpha, which will be shown in IMAX commercial theaters
across North America.
"Whether it's a life-saving search-and-rescue dog or a family
pet full of unconditional love, people around the world will know
after watching this movie, that every dog, even their own, has
superpowers," said Weihrauch.
Superpower Dogs will be captured using IMAX cameras
and will be digitally re-mastered into the image and sound quality
of The IMAX Experience® with proprietary IMAX
DMR® (Digital Re-mastering) technology. The
crystal-clear images, coupled with IMAX's customized theatre
geometry and powerful digital audio, create a unique immersive
environment that will make audiences feel as if they are in the
movie.
To learn more about Mars Petcare and its participating brands,
visit www.mars.com. For more information on Superpower Dogs
and the dogs featured in the film, visit www.superpowerdogs.com or
follow #SuperpowerDogs on social media.
About Mars Petcare
Mars Petcare is a diverse and
growing business with 75,000 Associates across 50+ countries
dedicated to one purpose: A BETTER WORLD FOR PETS™. With 75 years
of experience, our portfolio of almost 50 brands serves the health
and nutrition needs of the world's pets – including brands
PEDIGREE®, WHISKAS®, ROYAL CANIN®,
NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as
The Waltham Centre for Pet Nutrition which has advanced research in
the nutrition and health of pets for over 50 years. Mars Petcare is
also a leading veterinary health provider through a network of over
2,000 pet hospitals including BANFIELD™, BLUEPEARL™, PET PARTNERS™,
VCA™ and Linnaeus. We're also active in innovation and technology
for pets, with WISDOM PANEL™ genetic health screening and DNA
testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE
STUDIO accelerator and COMPANION FUND™ programs that drive
innovation and disruption in the pet care industry. As a family
business and guided by our principles, we are privileged with the
flexibility to fight for what we believe in – and we choose to
fight for: A BETTER WORLD FOR PETS.
About Superpower Dogs
Releasing March 15, 2019 and presented by Mars Petcare and
produced by Cosmic Picture, Superpower Dogs is an
immersive IMAX® adventure to experience the life-saving
superpowers and extraordinary bravery of some of the world's
most amazing dogs. In this inspiring true story, journey around the
globe to meet remarkable working dogs and their human partners who
make the world a better place by protecting endangered species and
saving lives in avalanches, earthquakes and more. As we discover
the extraordinary abilities of dogs, we'll never look at our best
friends the same way again.
About Cosmic Picture
Cosmic Picture seeks to make the most compelling cinematic
experiences possible and to change people's perception of the
universe in unexpected ways. Past films include award-winning IMAX®
and giant screen productions and transformative environmental
documentaries with tremendous social impact. For more information
on Cosmic Picture, visit www.cosmicpicture.com.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX theatres to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of June
30, 2018, there were 1,410 IMAX theater systems (1,314
commercial multiplexes, 12 commercial destinations, 84
institutional) operating in 79 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary
of IMAX Corp., began trading on the Hong Kong Stock Exchange under
the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
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SOURCE Mars Petcare