Aphria's adult-use cannabis products will be
available coast-to-coast on October
17; introducing two new adult-use value brands in coming
months
LEAMINGTON, ON, Sept. 20, 2018 /CNW/ - Aphria Inc.
("Aphria" or the "Company") (TSX: APH and
US OTC: APHQF) today announced they have signed supply
agreements with official distributors in all ten provinces and one
territory to provide high-quality, branded cannabis products for
the adult-use market across the country come recreational cannabis
legalization on October
17th.
With 28 days to legalization, Aphria has already begun shipping
initial product orders to ensure an extensive range of products
from the Company's expanding portfolio of adult-use brands will be
available to consumers on October 17. Aphria's recreational
brands Solei and RIFF will also be available through online and
in-store retailers in all markets. Premium B.C.-bud from Broken
Coast will also be available in most markets.
Each of Aphria's brands have been carefully developed to meet
the needs and interests of distinct consumer segments. Two
additional adult-use brands will be available on October 17th, expanding the Company's
offerings to a wider consumer market, including the value-conscious
and conventional user.
"Aphria is not only ready to serve the immediate demand for
recreational cannabis on October 17,
but we're also getting ready for the long-term evolution of the
industry" said Vic Neufeld, Chief
Executive Officer of Aphria. "We're actively working on new product
categories and product innovations, with a focus on understanding
different consumer behavior and preferences, to ensure we're
leading wherever the market is going."
We Have A Good Thing Growing
About Aphria
Aphria is a leading global cannabis company driven by an
unrelenting commitment to our people, product quality and
innovation. Headquartered in Leamington,
Ontario – the greenhouse capital of Canada – Aphria has been setting the standard
for the low-cost production of safe, clean and pure
pharmaceutical-grade cannabis at scale, grown in the most natural
conditions possible. Focusing on untapped opportunities and backed
by the latest technologies, Aphria is committed to bringing
breakthrough innovation to the global cannabis market. The
Company's portfolio of brands is grounded in expertly-researched
consumer insights designed to meet the needs of every consumer
segment. Rooted in our founders' multi-generational expertise in
commercial agriculture, Aphria drives sustainable long-term
shareholder value through a diversified approach to innovation,
strategic partnerships and global expansion, with a presence in
more than 10 countries across 5 continents.
For more information, visit: aphria.ca
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS: Certain
information in this news release constitutes forward-looking
statements under applicable securities laws. Any statements that
are contained in this news release that are not statements of
historical fact may be deemed to be forward-looking statements.
Forward looking statements are often identified by terms such as
"may", "should", "anticipate", "expect", "potential", "believe",
"intend" or the negative of these terms and similar expressions.
Forward-looking statements in this news release include, but are
not limited to, statements with respect to internal expectations,
estimated margins, expectations with respect to actual production
volumes, expectations for future growing capacity and costs, the
completion of any capital project or expansions, and expectations
with respect to future production costs. Forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions;
adverse industry events; marketing costs; loss of markets; future
legislative and regulatory developments involving medical
marijuana; inability to access sufficient capital from internal and
external sources, and/or inability to access sufficient capital on
favourable terms; the medical marijuana industry in Canada generally, income tax and regulatory
matters; the ability of Aphria to implement its business
strategies; competition; crop failure; currency and interest rate
fluctuations and other risks.
Readers are cautioned that the foregoing list is not exhaustive.
Readers are further cautioned not to place undue reliance on
forward-looking statements as there can be no assurance that the
plans, intentions or expectations upon which they are placed will
occur. Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those
anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement.
SOURCE Aphria Inc.