TORONTO, May 21, 2019 /CNW/ - Hill Street Beverage
Company Inc. ("Hill Street" or the "Company")
(TSXV:BEER), today announced a strategic media partnership with
Fish On Productions Inc ("FishTV") that will see Hill Street
become a title sponsor of the FishTV program. Financial terms of
the agreement were not disclosed.
The partnership will promote Hill Street's award-winning
alcohol-free adult beverages and brand messaging using all of
FishTV's media assets. FishTV airs on 10 networks across
Canada and three networks in the
USA, reaching an audience of 6.53
million outdoor enthusiasts each year.
"FishTV is a terrific media property with a very passionate fan
base, and we're excited to tell their significant audience about
our products, all of which they can safely enjoy while doing
something they love to do," said Terry
Donnelly, Chairman and Chief Executive Officer of Hill
Street. "We're thrilled to be working with FishTV."
Founder and host of FishTV Leo Stakos said, "We're really happy
to bring Hill Street onboard as a title sponsor. I'm personally
excited to help showcase their great-tasting alcohol-free beverages
to our audience of outdoor enthusiasts as a responsible way to
enjoy a drink while out on the water."
Hill Street has also signed a personal services agreement with
Mr. Stakos, who will work on various business development
activities for the Company, including but not limited to acting as
a brand ambassador and spokesperson for the company, acquiring new
co-packing customers, securing new accounts in both retail and
foodservice, and the general promotion of Hill Street's business.
Hill Street intends to satisfy its payment obligations for these
services via the issuance of common shares from treasury, as and
when such services are performed, at a price per share reflecting
the market value the shares at such time. The issuance of
these shares is subject to the approval of the TSX Venture
Exchange.
About FishTV
FishTV, now in its 21st year on television began on
two networks in Canada, and now
airs on 10 networks across Canada
and three in the US totalling an incredible 1,404 times a year. The
growth of Fish TV has been remarkable over the past 21 years. The
combination of our great sponsors, great crew, great fans, and of
course the families of the entire crew has helped to make Fish TV
the success it is today.
About Hill Street Beverage Company Inc.
Hill Street Beverage Company is the world's most award-winning
company exclusively focused on alcohol-free beer, wine, and adult
format beverages. Hill Street's great-tasting products include Hill
Street Craft Brewed Lager, Designated Draft alcohol-free beer,
Vin(Zero) wines, and Vintense wines, and have won numerous medals
and accolades including three Gold, two Silver, and two Bronze
Medals at the U.S. Open Beer Championships, the Retail Council of
Canada's Grand Prix award, and a
prestigious Double Gold Medal at the San Francisco International
Wine Challenge. Hill Street will also produce and sell
cannabis-infused adult beverages as soon as the sale of cannabis
edibles becomes legal in Canada,
expected to occur by October 17,
2019. Check out Hill Street's award-winning line-up and
order product to be delivered straight to your home at
www.hillstreetbeverages.com.
Follow Hill Street on Facebook
(http://facebook.com/hillstreetbevco), Instagram
(https://www.instagram.com/hillstreetbevco/), and Twitter
(https://twitter.com/hillstreetbevco)
FORWARD-LOOKING STATEMENTS
Statements in this press release may contain forward-looking
information. Any statements in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements. Forward-looking statements are often identified by
terms such as "may", "should", "anticipate", "expects", and similar
expressions. The reader is cautioned that assumptions used in the
preparation of any forward-looking information may prove to be
incorrect. Events or circumstances, such as future availability of
capital on favourable terms, may cause actual results to differ
materially from those predicted, as a result of numerous known and
unknown risks, uncertainties, and other factors, many of which are
beyond the control of the Company. The reader is cautioned not to
place undue reliance on any forward-looking information. Such
information, although considered reasonable by management at the
time of preparation, may prove to be incorrect and actual results
may differ materially from those anticipated. Forward-looking
statements contained in this press release are expressly qualified
by this cautionary statement. The forward-looking statements
contained in this press release are made as of the date of this
press release. The Company does not undertake any obligation to
update publicly or to revise any of the included forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by securities law.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies
of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
SOURCE Hill Street Beverage Co.