TIDMBOKU
Boku Inc
18 February 2021
REACH
18 February 2021
Boku Inc.
("Boku" or the "Company")
Legimi launches direct carrier billing in Poland through
Fortumo
Boku Inc (AIM: BOKU), a leading global provider of mobile
payment and identity solutions, is pleased to announce that its
subsidiary Fortumo, has been working with the leading Polish e-book
vendor Legimi and together they are launching a direct carrier
billing partnership.
Through Fortumo's PayRead solution, users can now subscribe to
Legimi and access thousands of e-books and audiobooks by charging
the payments to their phone bill. The option to pay with carrier
billing is available to more than 18 million subscribers of the
mobile operators Orange and Plus.
Legimi collects carrier billing payments from users in Poland
through Fortumo's Unified SDK product. Through Unified SDK, one
integration connects Legimi to telcos in Poland and gives access to
a network of more than 300 other mobile operators and digital
wallets. Fortumo hosts and localises Unified SDK checkout flows on
its platform, making it simple and scalable for merchants to launch
local payment methods across the world. Legimi additionally uses
Fortumo's Subscription Engine for full user lifecycle management of
users acquired through carrier billing.
In Poland, credit card ownership is only 16% while 64% of people
have a smartphone*. This creates a challenge for digital content
merchants in the country: while most people are able to access
digital content, the majority of people are unable to pay for
premium services. Carrier billing solves this problem by letting
any user charge purchases to their mobile phone bill. Additional
data on the digital ecosystem of Poland and other countries in the
Central & Eastern European (CEE) region can be found from
Fortumo's CEE market report accessible at:
https://fortumo.com/blog/carrier-billing-market-report-central-eastern-europe/
.
Miko aj Ma aczyński, CEO at Legimi, commented, "Instant access,
convenient payment. This is a must for a fast growing and ambitious
digital entertainment company. That is why we decided to work with
Fortumo. The simplicity of implementation was also important, as it
did not require significant involvement of the resources of our IT
team."
Andrea Boetti, Director of Strategic Partnerships at Fortumo,
commented, "Carrier billing is the leading alternative payment
method used by global app stores, game developers and streaming
services. Fortumo's PayRead gives digital publishers the simplest
way to adopt the payment method when transitioning from an ad-based
model to a reader revenue model. We are excited to be working with
Legimi and helping support their user acquisition and revenue
growth goals."
* https://databank.worldbank.org/reports.aspx?source=1228# .
Enquiries:
Boku, Inc. +44 (0)20 3934 6630
Jon Prideaux, Chief Executive Officer
Keith Butcher, Chief Financial Officer
IFC Advisory Limited (Financial PR & IR) +44 (0)20 3934
6630
Tim Metcalfe / Graham Herring / Florence Chandler
About Boku
Boku Inc. (AIM: BOKU) is a leading global provider of mobile
payment and identity solutions. Boku technology is integrated into
over 220 mobile wallets and network operators worldwide powering
mobile user authentication and mobile payments. Boku processes
nearly 1 billion transactions worth more than $7 billion annually
in more than 80 countries. Global leaders that rely on Boku to
acquire, monetise, and protect digital consumer transactions
include Apple, Discover, Experian, Facebook, FIS, Fiserv, Google,
Microsoft, Netflix, Paypal, Sony, Spotify and Western Union.
Boku Inc. was incorporated in 2008 and is headquartered in
London, UK, with offices in various locations globally including in
the US, Estonia, Mumbai, Munich, Beijing, Paris, Sao Paulo,
Singapore, Taipei, and Tokyo.
To learn more about Boku Inc., please visit:
https://www.boku.com .
About Fortumo
Fortumo is a global monetization and growth platform for digital
content merchants. The company connects merchants to a network of
more than 300 fragmented telcos and digital wallets in Asia,
Europe, Latin America, the Middle East and Africa.
Merchants use the platform to acquire new users via telco bundle
partnerships and collect payments using carrier billing &
digital wallets. Through a single point of integration, merchants
gain access to a new worldwide audience across more than 80
countries.
Fortumo serves customers including Google, Amazon, Spotify, Epic
Games, Tencent, Schibsted, OLX and EasyPark. Founded in 2007,
Fortumo is part of Boku.
For more information, please visit https://fortumo.com .
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
Reach is a non-regulatory news service. By using this service an
issuer is confirming that the information contained within this
announcement is of a non-regulatory nature. Reach announcements are
identified with an orange label and the word "Reach" in the source
column of the News Explorer pages of London Stock Exchange's
website so that they are distinguished from the RNS UK regulatory
service. Other vendors subscribing for Reach press releases may use
a different method to distinguish Reach announcements from UK
regulatory news.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRAKDLFFFLLFBBF
(END) Dow Jones Newswires
February 18, 2021 02:00 ET (07:00 GMT)
Boku (LSE:BOKU)
Historical Stock Chart
From Feb 2024 to Mar 2024
Boku (LSE:BOKU)
Historical Stock Chart
From Mar 2023 to Mar 2024