TORONTO, ON, May 12, 2021 /CNW/ - The Canadian Marketing
Association (CMA) and the Global Data and Marketing Alliance (GDMA)
today released the GDMA Global Privacy Principles – an ethical
framework and best practice guidance for the global data and
marketing industry.
"The GDMA Global Privacy Principles are an aspirational
commitment for organizations, governments, and people to cultivate
a trusted and successful commercial ecosystem through serving each
individual with fairness, transparency and respect for privacy,"
says Martin Nitsche, chair of GDMA
and president of the German Data and Marketing Association DDV.
A key aim of the new principles is to establish best practice
guidance that the global data and marketing industry can use to
strengthen existing self-regulatory privacy initiatives and codes
worldwide. The principles will help organizations cultivate
consumer trust and deliver a better customer experience by adhering
to strong privacy principles – from being clear and transparent to
respecting individual choices with respect to personal
information.
"The CMA worked with other GDMA members to develop an ethical
framework that businesses can adopt to demonstrate their commitment
to enhancing data privacy standards – no matter where they are in
the world", said John Wiltshire,
president and CEO of the CMA. "The CMA has a long and proud history
of leadership in privacy self-regulation and guidance, and we are
proud to contribute to best practices at the global level."
The establishment of global principles will encourage
organizations around the world to ensure their privacy policies and
practices demonstrate that consumers' personal information is
valued, protected and respected. Organizations build trust with
consumers when they create a privacy-protected environment where
data sharing is beneficial to all parties.
CMA research has shown that a strong majority of Canadian
consumers are willing to share personal data in order to receive
benefits, as long as the data is properly protected.
Today's release comes at a time when the CMA is urging
parliamentarians to adopt Bill C-11 to modernize private sector
privacy legislation and renew Canada's position as a global leader in
protecting citizens' privacy while fostering business
innovation.
"With key amendments, Bill C-11 provides a balanced approach to
update consumer privacy laws and secure Canadian businesses a
competitive economic position in the global digital economy," said
Sara Clodman, vice-president of
public affairs and thought leadership at the CMA.
Find out more about the GDMA Global Privacy Principles here.
About the Canadian Marketing
Association
The Canadian Marketing Association (CMA) strengthens marketers'
significant impact on business in Canada. We provide opportunities for our
members from coast to coast to develop professionally, to
contribute to marketing thought leadership, to build strong
networks across all economic sectors, and to shape positions
advocated by the CMA to strengthen the regulatory climate for
business success. Our Chartered Marketer (CM) designation signifies
that recipients are highly qualified and up to date with best
practices, as reflected in the Canadian Marketing Code of Ethics
and Standards.
About the Global Data and Marketing Alliance
The GDMA represents, supports and unites marketing associations
from around the globe that focus on data and marketing. It leads
worldwide initiatives aimed at providing marketers with global
trends, thought leadership and know-how on data-driven marketing
and advertising across all sectors, disciplines and channels.
Through its members associations, the GDMA provides access to the
world's largest network of data-driven marketing organisations and
influencers. GDMA represents 28 different countries including
Australia, Argentina, Brazil, Canada, Chili, France, Germany, India, Italy,
Japan, Mexico, the
Netherlands, South Africa,
Spain, Sweden, Thailand, the UK and the USA.
SOURCE Canadian Marketing Association