Talkwalker, in partnership with Twitter, analyzed over 16.2
million cost-of-living conversations to reveal the impact of
rapidly rising costs on global consumers
- People on Twitter aged 25-34, saw the sharpest increase in cost
of living conversations, highlighting their increased concerns
about the crisis.
- Consumers are most anxious about the rising cost of gas and
heating.
- Many believe long-term saving solutions are prohibited by high
initial outlays.
NEW
YORK, July 26, 2022 /PRNewswire/
-- Talkwalker, a leading consumer intelligence platform, in
partnership with Twitter, announced the launch of its Exploring
the Cost of Living Conversation 2022 report. As a Twitter
Official Partner, Talkwalker was able to analyze over 16 million
cost-of-living conversations on Twitter, to understand how this
global issue is impacting consumers.
The insights within this report can enable brands to be more
empathetic during this time, and allow them to adapt their
campaigns and comms strategies to fit today's consumers' wants and
needs.
"There's no escaping the rising cost of living," said
Elena Melnikova, Talkwalker's CMO.
"With consumers across the globe having their budgets squeezed, and
brands facing a challenging sales period. 79% of conversations
around the rising costs of essentials are focused on gas, fuel, and
rent, leaving less money for food and frivolities. To maintain
their appeal, brands need to adjust their strategies to align with
consumer concerns and sentiment."
The report is based on Twitter data, analyzed through
Talkwalker's Consumer Intelligence Acceleration Platform™. This
combination of valuable data and powerful analytics provides
additional insights into the ongoing situation.
"Twitter is where the world comes to discuss what's happening"
said Lauren Jenkins, Head of the
Twitter Official Partner Program. "As the cost of living crisis
develops, we've seen people discuss its implications on Twitter.
During this time, it's important that brands stay connected to
their customers and listen to their needs. Social listening
platforms like Talkwalker and social media platforms like Twitter
can help brands discover the insights necessary to encourage
empathetic brand actions and communications that will resonate with
their audiences.
These insights highlight changes in several consumer buying
habits:
- Consumers are willing to spend more, but only within reason,
with many concerned about brands potentially profiteering from the
crisis.
- Budget cuts are leading people into changing their long-term
life decisions, rethinking everything from buying electric
vehicles, to how they manage their retirement.
- Many consumers are turning to Twitter for help, with new types
of communities born, focused on helping those survive the crisis,
with money-saving tips and discount codes.
To discover more, you can download the Exploring the Cost of
Living Conversation report here.
About Talkwalker
Talkwalker is the #1 consumer intelligence company and is
dedicated to helping brands close the gap between brand and
consumer. Recognized by Forrester as a Leader in Consumer
Intelligence and Social Listening, Talkwalker brings together
market-leading social analytics and AI technology, with
unstructured data expertise, and a global team of insights analysts
and data storytellers.
Talkwalker enables brands to put consumers at the heart of their
decision-making, empowering them to embrace smarter innovation,
create more successful campaigns, and provide enhanced customer
experiences. With teams around the world, Talkwalker helps over
2,500 global brands to be consumer close, and accelerate their
brand growth.
To discover more about Talkwalker, please visit
www.talkwalker.com.
About Twitter, Inc. (NYSE: TWTR)
Twitter is what's happening and what people are talking about
right now. To learn more, visit about.twitter.com and follow
@Twitter. Let's talk.
Contact
Tom Francoeur,
Crackle PR
tom@cracklepr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/new-talkwalker-report-reveals-young-people-on-twitter-are-most-concerned-by-the-rising-cost-of-living-301593715.html
SOURCE Talkwalker