Blockchain-based Publishing: A New Leader Emerges
March 13 2019 - 12:10PM
ADVFN Crypto NewsWire
Bitcoin Global News (BGN)
March 13, 2019 -- ADVFN Crypto NewsWire -- Right now, there is one
hurdle the Blockchain has not cleared. Startups like a Civic and
LBRY have tried to use the Blockchain to revolutionize the way
content is generated, published, and stored. The problem is: to
date, all companies who have similar offerings to these two seem to
be facing the problem that continues to plague the entire
blockchain industry.
Nobody seems to be able to attain
consistent, meaningful growth in user numbers or even, arguably
understand who their target market should be. To truly even begin
to eliminate this issue, a solution needs to be created that gains
immediate traction, likely due to the company that owns it having a
massive, existing user base.
Today, it seems that the New York
Times may be able to do just that. In citing a job posting which
has now mysteriously been taken down, CoinDesk claims that the New
York Times is looking for a developer to come up with a
“proof-of-concept for news publishers that is based on the
blockchain.”
They go on to suggest that this
project would not just involve the New York Times, but also other
media organizations, though the article stops short of even
attempting to suggest who these might be. Furthermore, when
CoinDesk asked the Times for a comment on the events, the
newspaper’s headquarters did not respond.
Because of this and the fact that
the job posting has now been taken down, it’s hard to tell exactly
how serious the Times is about using the blockchain in its’
publishing efforts. Perhaps they have begun to rethink the idea
since the posting has vanished and they have not said anything so
far on the subject.
In the end, few, if any definite
conclusions can be made at this point. If one of the most popular
newspapers in the United States were to use the blockchain in a big
way, then we might expect user numbers that signal a move toward
widespread adoption. For now however, this particular saga has just
begun.
By: BGN Editorial Staff
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