The metaverse is a blossoming industry and as with any growing body, it needs nourishment. This nourishment has come in the form of new technologies being introduced to the space, integrating novel technologies with AR/VR to deliver an immersive experience for metaverse users. Granted, a lot of these projects will most likely not survive the next few years as the industry evolves. Nevertheless, some projects have shown the markings of promising futures and one of those is Hololoot. Hololoot Cloud has torn down the barriers to entry for users in the metaverse space by providing a product that everyone can use no matter their skill or expertise level. For Hololoot, the metaverse isn’t just games and virtual lands but innovation at every level. Hololoot combines the innovation of the blockchain space with AR (Augmented Reality) to deliver one of the most sought-after solutions in the space. Augmenting The Metaverse As innovative as the metaverse has been, growing from a barely noticed industry to one worth billions of dollars, creators and developers in the space have mostly limited themselves to specific niches. None have explored much beyond Play-to-Earn (P2E) games and the clamor to own real estate in virtual reality spaces. As such, Hololoot has taken on the mission to create new spheres of the metaverse. One way that Hololoot is doing this is through AR. Instead of going the route of VR (Virtual Reality) as so many others have done, Hololoot is using AR to integrate into the blockchain metaverse. This completely eliminates the limitations and bottlenecks of VR like the prohibitively expensive VR glasses and headgear required to get an immersive experience. Integrating NFTs And AR One of Hololoot’s key selling points is the ability to create AR assets and bring them into the metaverse. Users are able to add and remove digital assets permissionlessly within the app without possessing any sort of technical knowledge. Hololoot offers a no-code product in which users are free to create whatever they want. Using Hololoot Cloud, users can quickly generate AR-enabled NFT assets within the app by uploading a 3D model to the platform. These could range from animated models to game assets. Whatever the case may be, users can quickly create AR NFTs using these 3D models and save themselves a lot of time. It’s a self-service model that is controlled by the user. Hololoot’s users are also not subjected to any restrictions when they create their NFTs. Location and geography are no issues since location-based AR assets have already been identified as an incredible development in the space, and Hololoot provides a quick, simple, and efficient way to mint NFTs and create location-based AR assets. Hololoot Gearing Up For The Future Hololoot’s project has been positively received by the metaverse community. The project raised a whopping $2.75 million in its pre-sale round, which has helped expand its team to better position them for success. The project secured three launchpads – Enjinstarter, Synapse.network, and Seedify – and is in talks with various gaming projects including Nakamoto Games, Bloktopia, Age of Rust, and more. Hololoot has also partnered with Enjin for its marketplace and ScottyBeam for NFT teleportation. The future is looking bright for the project as it continues its efforts in combining Cloud computing with AR and Machine Learning, alongside 3D animations, QA testing, and performance testing. It is expanding its team and has a marketing roadmap that rivals the best in the space.  
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