Autobytel Unveils End-to-End Customer Relationship Management Solution
January 29 2005 - 9:00AM
PR Newswire (US)
Autobytel Unveils End-to-End Customer Relationship Management
Solution ACRM to Integrate Leading Applications Web Control(R) and
RPM(R) NEW ORLEANS, Jan. 29 /PRNewswire-FirstCall/ -- Autobytel
Inc. (NASDAQ:ABTLE) today unveiled the first phase of its newly
integrated CRM solution, Autobytel Customer Relationship Management
(ACRM). ACRM merges the proven functionality of Web Control(R), the
industry's number one independent lead management system(1), with
Retention Performance Marketing (RPM)(R) 2.0, the first post-sale
retention program to integrate customer segmentation with
personalized communications across multiple channels. The combined
solution, which joins two of the best automotive CRM solutions
available today, creates a single interface for customer records
across sales and service to allow dealers to establish lifetime
customer relationships. "We know that dealers want more control,
less complication and better efficiency in their CRM systems," said
Autobytel Inc. President and CEO Jeffrey Schwartz. "With its
one-stop holistic look at customer records across multiple
databases throughout the customer lifecycle, ACRM provides just
that." The ACRM platform provides a suite of functionality from
lead management to service reminders. ACRM's web-based architecture
supports a flexible business model, allowing dealers to pick and
choose the modules that best support their specific needs. The
integrated solution is designed to allow Autobytel to rapidly
deploy new modules and functionality across its extensive customer
base. ACRM brings together critical elements in the sales
prospecting and service retention process for dealerships.
Effective communication with sales prospects over an extended
period of time is a key determinant of dealership sales success
today(2) and, once a dealer has established a customer
relationship, service retention is fundamental to a dealer's
profitability(3). According to Vic Vaughan, general manager at Fred
Haas Toyota, "One of the biggest problems I face is having to
coordinate several systems for my customer outreach and ongoing
management. Nothing ruins a customer relationship faster than
having disparate contact from my salespersons on multiple
occasions. An integrated solution like ACRM will eliminate those
issues and give me peace of mind that my team is in sync with our
customers and prospects." "Combining RPM with the proven
functionality of Web Control is a natural evolution of Autobytel's
innovative track record," said Schwartz. "This integrated offering
allows dealers greater flexibility and ease in building strong and
profitable lifetime customer relationships. With brand loyalty
declining, dealers need every advantage ACRM gives them to keep
customers engaged." The first phase of ACRM is expected to be
"live" in April 2005. Visit Autobytel Booth #4542 at the 88th
annual NADA convention to view an ACRM demo and learn more about
the initiative. (1) Web Control is used by more of the top 100
e-Dealers than any other program, according to Ward's Dealer
Business, April 2004 (2) An R.L. Polk & Co. Automotive
Intelligence study (February 2004) showed that while one third of
consumers studied buy within thirty days, the crucial decision
phase for many online consumers can extend well beyond initial
Purchase Request submission (3) According to NADA Data 2004, parts
and service accounted for 12% of total dealer revenue and 46% of
the total operating profit About Autobytel Inc. Autobytel Inc.
(NASDAQ:ABTLE), a leading Internet automotive marketing services
company, helps retailers sell cars and manufacturers build brands
through marketing, advertising, data and CRM (customer relationship
management) products and programs. The Company owns and operates
the automotive websites Autobytel.com, Autoweb.com, Car.com,
Carsmart.com and AutoSite.com, as well as AIC (Automotive
Information Center), a trusted industry source of automotive
marketing data and technology for over 20 years. Autobytel is also
a leader in dealership lead management and CRM solutions and owns
and operates AVV, Inc., a top provider of dealership CRM and sales
management products, and Retention Performance Marketing, Inc.
(RPM(R)), which powers dealerships with cutting-edge customer
loyalty and retention marketing programs. As the Internet's largest
new car buying service, Autobytel generates over a billion dollars
a month in car sales for dealers through its services and was the
most visited new car buying and research destination in 2004,
reaching millions of car shoppers as they made their vehicle buying
decisions. Autobytel's car-selling sites and lead management
products are used by more of the nation's top-100 e-dealers than
any other program. DATASOURCE: Autobytel Inc. CONTACT: Melanie
Webber of Autobytel Inc., +1-949-862-3023, ; or Rose Maciejewski,
+1-312-953-1364, , or Farhanaz Kermalli, +1-310-479-9929, ext. 107,
, both of Ruder Finn, for Autobytel Inc. Web site:
http://www.autosite.com/ Web site: http://www.carsmart.com/ Web
site: http://www.car.com/ Web site: http://www.autoweb.com/ Web
site: http://www.autobytel.com/
Copyright
Autobytel (NASDAQ:ABTLE)
Historical Stock Chart
From Aug 2024 to Sep 2024
Autobytel (NASDAQ:ABTLE)
Historical Stock Chart
From Sep 2023 to Sep 2024
Real-Time news about Autobytel Inc. (MM) (NASDAQ): 0 recent articles
More Autobytel.Com (MM) News Articles