Satellite Radio Option on Vehicles Has More Than Tripled Over the Past Three Years, According to Autobytel's AIC
January 30 2005 - 8:00AM
PR Newswire (US)
Satellite Radio Option on Vehicles Has More Than Tripled Over the
Past Three Years, According to Autobytel's AIC New AIC Data Reports
Also Uncover 21 Percent Decline in New Models in 2005 and Sluggish
Growth in Side Air Bags Option Since 2003 NEW ORLEANS, Jan. 30
/PRNewswire-FirstCall/ -- Autobytel Inc.'s (NASDAQ:ABTLE)
Automotive Information Center (AIC) division today released two new
data research reports, AIC Quarterly QuickView(1) and AIC New
Vehicle Introduction QuickList, featuring updated industry
statistics on vehicle equipment and new vehicle models. These new
reports offer significant benefits for everyone from product
planners to dealers to marketing executives, providing easy-to-use
reference tools to help them do their jobs more effectively. AIC
Quarterly QuickView AIC's Quarterly QuickView focuses on top trends
in vehicle specifications, with each quarter's results following
one theme. For its premiere report, AIC analysts studied emerging
trends in vehicle equipment. One of the most impressive areas of
growth involves satellite radio. Though still not a common
"standard" feature, the appearance of satellite radio as an
available "option" has more than tripled over the past three years.
In 2005, satellite radio is listed as an option on 38.3 percent of
all vehicles available for sale in the U.S. Separately, AIC
analysts found there has been more contained growth in the past
three years in the number of vehicle trims available with side air
bags. In 2005, 63 percent of all vehicles included side air bags as
either a standard or an optional feature. This number represents
only a 16.8 percent increase from 2003 to 2005. 2005 AIC New
Vehicle Introduction QuickList The AIC New Vehicle Introduction
QuickList is the first report in the industry that offers
manufacturers and dealers a guide that summarizes all new and
redesigned vehicles introduced at a trim-level for a given model
year. This report contains all pertinent information arranged
according to make, model, trim, body style, seating capacity, MSRP,
destination charge, horsepower, torque, and miles per gallon in
both the city and highway. Thus far in the 2005 Model Year, 56 new
models have been introduced, representing 221 new trims. In
contrast, in 2004, there were 71 new models, representing 292 new
trims. This represents a 21 percent year over year decrease in new
model introductions. In Model Year 2005, sedans and SUV body types
represent the largest growth areas, with each group expanding by 13
new models. Convertibles and coupes tied for second, with each
group expanding by eight new models. "AIC has long been recognized
for the value its data brings to the research and sales process for
both manufacturers and dealers," said Autobytel Inc. President and
CEO Jeffrey Schwartz. "The launch of AIC Quarterly QuickView and
the 2005 AIC New Vehicle Introduction QuickList confirm AIC's
ongoing commitment to providing tools that efficiently track
changes in vehicle equipment and allow our customers to react more
quickly to emerging trends in vehicle pricing and specifications."
A pioneer in providing the industry with vehicle specification data
and technology for manufacturers, dealers and suppliers, AIC
manages and analyzes up to 3.3 million data points for every
vehicle sold in the U.S. The AIC Quarterly QuickView and the 2005
New Vehicle Introduction QuickList will be distributed to all AIC
customers via email. At the 88th Annual NADA Convention, AIC
executives will be available at Autobytel Booth #4542 to answer
questions on both new research reports.(2) (1) AIC Quarterly
QuickView results are based on a study of all 1,671 vehicles
available for sale in the U.S. (at the trim level) (2) Autobytel
executives are available for expert media commentary on what these
trends indicate and how they might play out in the industry as a
whole. To arrange an interview, please see the contacts below.
About Autobytel Inc. Autobytel Inc. (NASDAQ:ABTLE), a leading
Internet automotive marketing services company, helps retailers
sell cars and manufacturers build brands through marketing,
advertising, data and CRM (customer relationship management)
products and programs. The Company owns and operates the automotive
websites Autobytel.com, Autoweb.com, Car.com, Carsmart.com and
AutoSite.com, as well as AIC (Automotive Information Center), a
trusted industry source of automotive marketing data and technology
for over 20 years. Autobytel is also a leader in dealership lead
management and CRM solutions and owns and operates AVV, Inc., a top
provider of dealership CRM and sales management products, and
Retention Performance Marketing, Inc. (RPM(R)), which powers
dealerships with cutting-edge customer loyalty and retention
marketing programs. As the Internet's largest new car buying
service, Autobytel generates over a billion dollars a month in car
sales for dealers through its services and was the most visited new
car buying and research destination in 2004, reaching millions of
car shoppers as they made their vehicle buying decisions.
Autobytel's car-selling sites and lead management products are used
by more of the nation's top-100 e-dealers than any other program.
DATASOURCE: Autobytel Inc. CONTACT: Melanie Webber of Autobytel
Inc., +1-949-862-3023, ; or Rose Maciejewski, +1-312-953-1364, , or
Farhanaz Kermalli, +1-310-479-9929, ext. 107, , both of Ruder Finn,
for Autobytel Inc. Web site: http://www.autobytel.com/
http://www.autoweb.com/ http://www.car.com/
http://www.carsmart.com/ http://www.autosite.com/
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