Autobytel Inc. Receives Innovative Product Honor at AeA High-Tech Awards 2005
April 25 2005 - 8:02AM
PR Newswire (US)
Autobytel Inc. Receives Innovative Product Honor at AeA High-Tech
Awards 2005 Revolutionary RPM 2.0 Helps Auto Dealers Achieve
Customer Retention Goals IRVINE, Calif., April 25
/PRNewswire-FirstCall/ -- The Orange County Council of AeA
celebrated the twelfth anniversary of its annual High-Tech Awards
and honored Autobytel Inc. (NASDAQ:ABTLE) with the Innovative
Product/Technology Award. RPM 2.0 integrates advanced customer
segmentation with personalized communications across multiple
channels, including e-mail, telephone, Web sites and print media.
The AeA High-Tech Awards honor outstanding technology companies and
acknowledge individual contributions to the high-tech business
community. Launched in 2004, RPM 2.0 is an essential tool for auto
dealers to quickly and cost-effectively reach out to, and draw in
customers for ongoing vehicle maintenance and service. RPM 2.0
automatically segments each set of customer data based on spending,
purchase and visitation habits. As a result, customers receive
discounts and communications relevant to their needs, such as
customized service reminders based on mileage and time parameters.
"Since Autobytel invented online car buying in 1995, the company
has continuously developed new tools and services that help its
customers improve their businesses," said Phil Beaudoin, executive
director, AeA OC Council. "Autobytel's innovation and leadership
within the automotive industry represents the very best of Orange
County's premier high tech business community." "We are pleased
that AeA has recognized the value RPM brings to the market," said
Autobytel Inc. President and CEO Jeffrey Schwartz. "Our team of
innovators is dedicated to providing cutting-edge tools and
services for our customers, and this award is a testament to their
ability to create tools that solve the most pressing problems in
the automotive industry today." This award for Innovative
Product/Technology celebrates AeA's continuing recognition of
Autobytel's unique contribution to the technology industry. The
High-Tech Awards 2005 were sponsored by Deloitte; Marsh, Fragomen,
Del Rey, Bernsen & Loewy; Silicon Valley Bank; and Stradling
Yocca Carlson & Rauth. Public relations support was provided by
Lages & Associates. The High-Tech Awards 2005 event was
produced by Show Staffers. About AeA AeA, founded in 1943, is a
nationwide trade association that represents all segments of the
technology industry and is dedicated solely to helping our members'
top line and bottom line. We do this in partnership with our small,
medium, and large member companies by lobbying governments at the
state, federal, and international levels, providing access to
capital and business opportunities, and offering select business
services and networking programs. For more information, please
visit http://www.aeanet.org/. About Autobytel Inc. Autobytel Inc.
(NASDAQ:ABTLE), a leading Internet automotive marketing services
company, helps retailers sell cars and manufacturers build brands
through marketing, advertising, data and CRM (customer relationship
management) products and programs. The Company owns and operates
the automotive websites Autobytel.com, Autoweb.com, Car.com,
Carsmart.com, AICAutoSite.com, Autoahorros.com and AutoSite.com, as
well as AIC (Automotive Information Center), a trusted industry
source of automotive marketing data and technology for over 20
years. Autobytel is also a leader in dealership lead management and
CRM solutions and owns and operates AVV, Inc., a top provider of
dealership CRM and sales management products, and Retention
Performance Marketing, Inc. (RPM(R)), which powers dealerships with
cutting-edge customer loyalty and retention marketing programs. As
the Internet's largest new car buying service, Autobytel generates
over a billion dollars a month in car sales for dealers through its
services and was the most visited new car buying and research
destination in 2004, reaching millions of car shoppers as they made
their vehicle buying decisions. Autobytel Inc. is the only company
to achieve top rankings for both its lead management and lead
generation services among the nation's top-100 Internet dealers.
DATASOURCE: Autobytel Inc. CONTACT: Melanie Webber, Vice President,
Corporate Communications of Autobytel Inc., +1-949-862-3023, ; or
Rose Maciejewski, ext. 127, , or Farhanaz Kermalli, ext. 107, ,
both of Ruder Finn, +1-310-479-9929, for Autobytel Inc. Web site:
http://www.aeanet.org/ Web site: http://www.autobytel.com/
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