Adobe Summit 2021: Driving Business Growth in the Digital Economy
April 27 2021 - 8:00AM
Business Wire
Major New Innovations Across Adobe Experience Cloud and Adobe
Experience Platform Unveiled; 75% of Fortune 100 Companies Now Use
Adobe’s Enterprise Applications
Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2021 today, the
world’s largest digital experience conference. The unprecedented
environment has forced the world to quickly transition to a
digital-first economy as digital has become the main way for people
to connect, work, learn, and be entertained. Global commerce
continues to see record-breaking growth with $876 billion in the
first three months of 2021 (up 38% YoY) and $4.2 trillion expected
for the year. At Summit, Adobe introduced innovations across Adobe
Experience Cloud, unveiling new enterprise applications with Adobe
Journey Optimizer and Adobe Customer Journey Analytics, its next
generation Real-time Customer Data Platform (CDP), its
industry-leading Marketing System of Record through the integration
of Workfront, and new Adobe Experience Platform capabilities to
deliver real-time personalization at scale. Additionally, Adobe
announced new content and intelligent commerce capabilities,
including a strategic partnership with FedEx.
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Pfizer CEO Albert Bourla and FedEx President and COO Rajesh
Subramaniam will share insights about the state of digital and
what’s ahead. Peloton CMO Dara Treseder, General Motors Global CMO
Deborah Wahl, Intuit CMO Lara Balazs, Mastercard CMO Raja
Rajamannar, CVS Health’s Chief Customer Officer Michelle Peluso,
Albertsons’ EVP, Chief Customer and Digital Officer Chris Rupp,
Sephora’s CTO Sree Sreedhararaj, Sealed Air’s President & CEO
Ted Doheny as well as design icon Jonathan Adler and tennis
champion and entrepreneur Serena Williams will discuss leading in
the digital economy. Award-winning writer, actor, and director Dan
Levy will go behind the scenes of Adobe’s groundbreaking innovation
as the host of “Sneaks.” To watch the keynotes, explore the more
than 400 sessions, network with peers, or speak live with an Adobe
expert, visit the Summit web experience.
“The pandemic has shown that brands that put a laser focus on
customer experience management come out in front,” said Anil
Chakravarthy, executive vice president and general manager, Digital
Experience Business and Worldwide Field Operations, Adobe. “Adobe
Experience Cloud with its new innovations released today is
bringing businesses closer to their customers—enabling them to
deliver the best digital experiences at speed and scale.”
Adobe Experience Platform Momentum
Without strong data management, companies lack an effective
approach to connect with customers in real-time. Adobe Experience
Platform, at the heart of Adobe Experience Cloud, allows customers
to collect disparate data from across the enterprise, enrich that
data with actionable customer insights, and stitch data together
for more complete, real-time customer profiles so that every
experience is better than the last. Today, Adobe Experience
Platform powers Adobe Experience Cloud applications and delivers
real-time personalization at scale with more than 17 trillion
audience segment evaluations every day.
New Innovations in Adobe Experience Cloud
Adobe Experience Cloud, which is used by 75% of Fortune 100
companies today, is powering Customer Experience Management (CXM)
for B2B and B2C companies with applications focused on customer
journey management, data insights and audiences, content and
personalization, commerce and marketing workflows. Innovations to
help businesses accelerate their digital transformation
include:
- New Adobe Journey Optimizer: Consumers want to connect
in a way that feels personalized and relevant throughout their
unique journey, but brands struggle with providing context-aware
experiences in real-time, at scale. The new Adobe Journey
Optimizer, built on Adobe Experience Platform, is the industry’s
only enterprise application designed to help marketers optimize the
customer journey across any outbound or inbound customer
touchpoint. Brands can now actively listen to customer signals and
use intelligent decisioning to anticipate and deliver the most
relevant journey at scale by bringing together audience-based
outbound marketing with one-on-one engagement.
- Next Generation Adobe Real-time CDP: With consumers
becoming increasingly attentive to what type of data they are
willing to share and third-party cookies in browsers going away,
quality first-party data is the best way for marketers to build
trusted relationships with customers. Adobe’s next generation
Real-time CDP is the only enterprise application architected from
the ground up for first-party, data-driven customer acquisition and
engagement. And, available today, the B2B edition of Adobe
Real-time CDP allows customers to bring together both individual
and account profiles for complete intelligence and activation to
help B2B companies think and act like B2C brands.
- New Customer Journey Analytics: Successful enterprises
need a data-driven approach to know their customers and to
continuously optimize engagement in a way that ensures each
experience is better than the last. New Customer Journey Analytics
is the industry’s first enterprise application that allows brands
to integrate and standardize their online and offline customer
data, enabling anyone—not just data scientists—to connect that
data, easily visualize it in a unified view, and better understand
the entire journey to better inform marketing strategies.
- New Marketing System of Record: Work management
solutions must help companies run more efficiently by centralizing
work in a single application, so cross-functional teams can
connect, collaborate, and execute the right work—from anywhere.
Following Adobe’s acquisition of Workfront, Adobe previewed its new
Marketing System of Record, which will be the single source of
truth for connecting and managing work across the entire marketing
lifecycle, from strategy and planning to execution and
measurement.
- New Adobe Experience Manager Innovations: New
innovations within Adobe Experience Manager help brands create,
manage and optimize the content businesses require at the velocity
needed to stay ahead. This includes Headless Content Management
System (CMS) capabilities, which deliver immersive content as data
over APIs and bring advanced AI to content automation. The new
Adobe Experience Manager Assets Essentials will become the default
asset management capability in all Adobe Experience Cloud
applications and be fully configurable to ensure access to the best
content.
- New Adobe Commerce Capabilities: Companies are
increasingly relying on digital commerce as the dominant channel to
drive business growth. Powered by Adobe Sensei, Product
Recommendations in Adobe Commerce unlock new ways for customers to
discover products and Live Search delivers fast and hyper-relevant
results and search experiences on the merchant’s site. A new
collaboration with FedEx will let Adobe Commerce merchants
integrate their storefronts with FedEx ShopRunner, allowing them to
offer consumer benefits such as free two-day shipping, seamless
checkout, easy returns, and the ability to access FedEx
post-purchase logistics intelligence.
- New Adobe Experience Platform Collection Enterprise:
Companies need access to real-time consumer behavioral data to
drive decisions that impact real-time experiences at scale.
Collecting behavioral data is cumbersome, difficult to manage, and
traditional approaches often lead to poor application performance,
negatively impacting the consumer experience. New Collection
Enterprise allows companies to use Adobe’s globally distributed,
high-performance edge network for collecting data and sending it
wherever it needs to go, whether that be to Adobe’s applications
and platform or any other system. And the new lightweight data
collection SDKs help ensure that applications are highly performant
to provide the best consumer experience.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2021 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210427005346/en/
Public relations contact Ashley Levine Adobe 415-832-4161
aslevine@adobe.com
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