Veo One, Veo One Analytics and Model Market
Center, Powered by iRebal, Can Help RIAs Elevate Their Technology
Experience and Sustain Growth
In an era of accelerating technology change, independent
registered investment advisors (RIAs) can still compete -- and
thrive -- if they have the right tools, elevate their client-facing
technology and work with partners and collaborators committed to
their long-term success.
Embracing technology and innovation was one of the key messages
from TD Ameritrade Institutional1, as nearly 2,000 advisors
gathered in San Diego for its 21st annual advisor conference,
National LINC 2017.
Creating new opportunities for “analog” RIAs to build and grow
their firms in a digital age, TD Ameritrade Institutional today
introduced RIAs to three new technology solutions:
- Veo One®, the next generation of
open-architecture advisor technology, brings multiple technology
applications onto one platform to offer RIAs a complete view of
client portfolios and their business
- Veo One Analytics, a suite of
diagnostic and benchmarking tools that will deliver critical
business data to advisors through Veo One
- TD Ameritrade Institutional Model
Market Center, which will use the power of iRebal® to
streamline portfolio management by creating a supermarket of plug
and play investment models
And because even the best tools aren’t much good without the
right know-how, TD Ameritrade Institutional created a Technology
Consulting Team that works one-on-one with RIAs to help them as
they select and implement the right solutions and get the most
value from their technology spending.
“Client expectations about how they receive advice are totally
changing -- and it’s not just millennials,” said Tom Nally,
president, TD Ameritrade Institutional. “A great digital experience
is no longer a ‘nice-to-have’ but a ‘must-have’ for advisors
working with all types of clients and across all levels of wealth.
We want to help RIAs elevate their technology game and spend more
time delivering the kind of services and personal relationships you
won’t find in a machine.”
Veo One Is Here
A first step toward the future of wealth management is Veo One,
a brokerage and custody platform that brings all of an advisor’s
technology tools together in one place with one sign-on.
Five years ago, TD Ameritrade Institutional pioneered an open
architecture approach when it created Veo Open Access, to give RIAs
more choice and flexibility when choosing technology providers.
Today, 115 firms have integrated their advisor technology solutions
with Veo, helping advisors realize greater efficiencies and keep
pace with industry innovation.
With Veo One, TD Ameritrade Institutional introduces a better
advisor experience by bringing together technology RIAs use every
day. Out of the gate, deep integrations with 14 widely used
technology solutions allow seamless connections between
applications and streamlined workflows in a single view.
Advisors input data once and see it updated across all of their
applications. Veo One is “responsive,” which means it is accessible
through any desktop, laptop or mobile device. Pages are easy to
customize and personalize by job role, for traders, operations
managers or principals. Advanced alerts and triggers allow
different technology solutions to cooperate in the background and
automate daily tasks, further increasing efficiencies for
advisors.
Deeper integration means less manual data entry, saving time and
reducing errors as changes are shared across applications. Veo One
can learn user preferences over time, anticipating next steps.
The platform, which went live in the fall of 2016, will add new
functionality and integrate more technology providers over the
course of this year and beyond.
Big Data is a Big Deal
Access to the right data and knowing how your firm stacks up
against peers can help businesses improve performance. At the same
time, advisors can feel like they are drowning in data, or daunted
by the prospect of wading through lengthy reports to pluck out key
metrics that are relevant to their firms.
With that in mind, TD Ameritrade Institutional is rolling out
Veo One Analytics -- a suite of real-time, online diagnostic and
benchmarking tools that will deliver timely, actionable data to
advisors through Veo One.
Leading the way is the FA Insight Benchmarking Tool,
powered by more than a decade of industry data collected by FA
Insight, the research firm acquired by TD Ameritrade last year.
This tool gives advisors a better view into their client
demographics and behavior, operational effectiveness and business
performance – and how they are performing relative to the
competition.
Available to Veo One users later this year, the FA Insight
Benchmarking tool creates a customized report and shows advisors
what levers they can pull to improve performance. The dashboards
also will help connect advisors to TD Ameritrade Institutional
educational resources and workshops.
Advisors attending National LINC can see a demonstration of the
FA Insight Benchmarking Tool in the Business Consulting Lounge and
leave with a customized benchmarking data report.
iRebal Power Drives New Enhancements
Since its debut in 2013, more than 2,500 advisor firms and more
than 10,000 individual users have adopted iRebal on Veo, a
cloud-based, automated portfolio management technology that is
putting spreadsheets to pasture. What used to take days, can now be
completed in a matter of hours.
Since then, TD Ameritrade Institutional has introduced numerous
enhancements to further streamline the rebalancing process. It also
took steps to help third-party technology firms pair their
roboadvice solutions with iRebal’s trading capabilities on the back
end. This integration capability can help traditional RIAs match up
against roboadvisors by delivering a better client-facing
technology experience.
TD Ameritrade Institutional today unveiled plans for yet another
extension of iRebal capabilities: the TD Ameritrade Institutional
Model Market Center. Advisors can already program their own
investment models for iRebal to execute. Now, TD Ameritrade
Institutional is opening the door for advisors to utilize the
models of other asset managers and investment strategists.
The Model Market Center will help advisors choose from a
supermarket of third-party models to manage portfolios while still
retaining trading discretion over their clients’ accounts. Advisors
can plug and play at a lower cost than traditional outsourced
investment solutions. Moreover, there will be no investment
minimums for assets held with TD Ameritrade Institutional.
“The automation of money management can be good news for RIAs if
they use technology to deliver a great digital experience, increase
efficiency and build stronger client relationships,” Nally
continued. “RIAs have been the fastest-growing channel in financial
advice.2 Today, the industry has a historic opportunity to sustain
its growth by embracing change and innovation.”
To Learn More
To learn more about these new technology offerings and
consulting services, TD Ameritrade Institutional clients can
contact their sales representative or relationship manager.
Advisors who are not clients, please call (800) 934-6124.
Access to the Veo platform’s open-access capabilities is
provided as a service to independent advisors using the brokerage,
execution and custody services of TD Ameritrade. Veo Open Access is
an indication of potential programming compatibility. It does not
imply any TD Ameritrade, Inc. recommendation of, endorsement of,
warranty of, or fitness for use of any third party’s products or
services. TD Ameritrade is not responsible for information,
opinions or services provided by a third party. Since TD Ameritrade
must ensure that all vendors meet security requirements,
integration with new vendors is not immediate and cannot be
guaranteed.
FA Insight is a product of TD Ameritrade Institutional, Division
of TD Ameritrade Inc., member FINRA / SIPC. FA Insight and TD
Ameritrade are trademarks jointly owned by TD Ameritrade IP
Company, Inc. and The Toronto-Dominion Bank. © 2017 TD
Ameritrade.
About TD Ameritrade InstitutionalTD Ameritrade
Institutional is a leading provider of comprehensive brokerage and
custody services to more than 5,000 fee-based, independent
registered investment advisors and their clients. Our advanced
technology platform, coupled with personal support from our
dedicated service teams, allows investment advisors to run their
practices more efficiently and effectively while optimizing time
with clients. TD Ameritrade Institutional is a division of TD
Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding
Corporation.
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors turn to TD
Ameritrade’s (Nasdaq: AMTD) technology, people and education
resources to help make investing and trading easier. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help
them decide how - bringing Wall Street to Main Street for more than
41 years. An official sponsor of the National Football League for
the 2016 season, TD Ameritrade has time and again been recognized
as a leader in investment services. Visit TD Ameritrade's newsroom
or amtd.com for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
/SIPC
1 TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.2
Cerulli Associates, The Cerulli Report, Advisor Metrics 2016
Source: TD Ameritrade Holding Corporation
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170202005285/en/
TD Ameritrade Holding CorporationJoseph Giannone,
201-725-8584Communications & Public
AffairsJoseph.Giannone@tdameritrade.com
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