Previously available on an invite-only basis,
Buy with Prime will be widely available by January 31
Introducing ‘Reviews from Amazon,’ enabling Buy
with Prime merchants to display ratings and reviews from Amazon
customers within their own online stores
Amazon today announced that Buy with Prime, the company’s
direct-to-consumer offering for merchants’ own online stores, has
been shown to increase shopper conversion by an average of 25%.
Launched in April, Buy with Prime empowers merchants to extend the
proven and trusted benefits of Prime—fast, free delivery, a
seamless checkout experience, and easy returns—on their own online
stores to build their brands and establish direct customer
relationships.
Amazon also announced today that Buy with Prime will be widely
available to U.S.-based merchants by January 31. Previously, Buy
with Prime was available to merchants by invitation only. The
company also announced the launch of Reviews from Amazon, a new
capability to help Buy with Prime merchants increase shopper trust
and conversion and better inform purchase decisions on their own
online stores.
“We’ve been working closely with merchants since the launch of
Buy with Prime and have been thrilled to hear the results it’s
helped drive for them so far,” said Peter Larsen, Amazon vice
president of Buy with Prime. “We’ll continue innovating and
investing in new features, such as Reviews from Amazon, to help
merchants of all sizes succeed and give Prime members the shopping
benefits they love, whether it’s on Amazon or beyond.”
Increased Conversion: Driving traffic and converting
shoppers are two primary pain-points for direct-to-consumer
merchants. This data shows that offering Buy with Prime increases
conversion by an average of 25%. This data point measures the
average increase in shoppers who placed an order when Buy with
Prime was an available purchase option versus when it was not,
during the same time period. In September, Amazon released
traffic-driving solutions to help merchants attract shoppers.
“Our mission is to make smart home technology accessible to
everyone, and that’s why we were quick to jump at the chance to
offer Buy with Prime and the Prime shipping promise to our
customers,” said Logan Dunn, head of ecommerce at Wyze. “I mean,
who doesn't want an accelerated checkout and fast, free shipping?
Our customers seem to agree. We're seeing a 25% higher conversion
rate, and we've now added Buy with Prime to all eligible products
in our catalog.”
“Trophy Skin was founded in 2013 with the idea that costly
in-office skincare treatments should be available at home,” said
Susie Tew, director of ecommerce, Trophy Skin. “Adding Buy with
Prime on our website allows us to take that idea further by giving
Prime members the option to purchase skincare tools and topicals
with fast, free shipping and hassle-free returns. When given the
option to check out using Buy with Prime, we see a conversion rate
increase of over 30%.”
“As we continue to optimize our direct-to-consumer channels, we
need to ensure our customers receive the same level of service
wherever they shop, especially on our website,” said Emily Lease,
director of ecommerce, Hydralyte. “Buy with Prime allows us to tap
into our existing omni-channel operation to help build an even
stronger ecommerce presence in the U.S. After adding Buy with
Prime, we have seen a 14% increase in conversion.”
Reviews from Amazon: Buy with Prime merchants are now
able to display ratings and reviews from Amazon customers on their
own online stores for no additional cost. When an Amazon shopper
leaves a rating and review for a brand’s product on Amazon.com, the
same rating and review will now appear on the product pages of a
merchant’s own online store, wherever Buy with Prime is enabled.
Created more than 20 years ago by Amazon to help customers inform
their purchase decisions, customer reviews and ratings can help Buy
with Prime merchants further increase shopper trust and
conversion.
“We are super excited to add Reviews from Amazon to our store,”
said Javier Rabago, co-founder, Sustainable Glam. “By having our
Amazon reviews shown directly on our website, it shows new
customers what Amazon customers are saying about the quality and
performance of our products and gives them confidence in their
purchases.”
Wide Availability: Buy with Prime will be widely
available to interested U.S.-based merchants by January 31.
Previously, Buy with Prime was available by invitation only.
Buy with Prime is designed to work with most online stores,
including ecommerce service providers such as BigCommerce. Today,
BigCommerce announced it will launch the Buy with Prime app with
BigCommerce in Q1 2023, which allows merchants to quickly add Buy
with Prime to their BigCommerce site with no coding required.
Learn more about Buy with Prime here.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
Every Day Made Better with Prime
Prime membership offers the best of shopping, savings and
entertainment to make life every day more convenient,
budget-friendly and fun. In the U.S. that includes free, fast
delivery on millions of items—including prescription medication,
grocery pickup and ultrafast delivery, unlimited streaming of
movies and series like The Lord of the Rings: The Rings of Power
and live sports like Thursday Night Football with Prime Video,
ad-free listening of 100 million songs and millions of podcast
episodes with Amazon Music, free games with Prime Gaming, more than
3,000 books and magazines with Prime Reading, unlimited photo
storage with Amazon Photos, and incredible savings with Prime Day.
Members can also enjoy a free, one-year Grubhub+ membership trial
valued at $9.99 per month—at no added cost to their Prime
membership for the first 12 months. Anyone can join Prime for just
$14.99 per month or $139 per year, or start a free 30-day trial at
amazon.com/prime.
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