NEW
YORK, Oct. 30, 2024 /PRNewswire/ --Booking.com,
one of the world's leading digital travel platforms, is expanding
its AI-powered features to deliver more tailored and time-saving
solutions for travelers. With Smart Filter, Property Q&A, and
Review Summaries, Booking.com continues to harness Generative AI
(GenAI) to simplify key steps in the trip planning process, making
it easier for travelers to find the perfect place to stay, analyze
guest reviews and book with confidence.
Search Made Simple: Travelers can use the Smart
Filter tool to describe their ideal property in their own
words. For instance, a couple traveling to Amsterdam for their honeymoon might type,
"Hotels in Amsterdam with a
great gym, a rooftop bar, and canal views from the room." GenAI
then scans Booking.com's entire inventory to automatically apply
the most relevant filters, saving time and effort while delivering
a tailored list of properties that match their preferences. This
feature removes the need for manual filtering, making it easier for
travelers to find the perfect stay.Answers at Your
Fingertips: With Property
Q&A[1], travelers can ask
specific questions about a property, like "Are there charging
stations for electric vehicles onsite?" or "Does the hotel's
pet policy accept large dogs?" GenAI instantly retrieves
relevant information from the property listing, traveler reviews,
and photos. By gathering curated, concise, answers in one place,
this feature empowers customers to quickly evaluate if a property
meets their needs, enabling confident booking decisions.
GenAI Reviews: To help travelers make even more informed
decisions, Booking.com is testing Review Summaries, designed
to provide key insights about a property without the need to browse
through numerous reviews. After further optimization, the tool will
further distill reviews into tailored summaries to highlight what
matters most to them, whether that is parking availability or
wheelchair accessibility.
The Smart Filter and Property Q&A features are currently
live and available to customers in the
United States, United
Kingdom, Australia,
New Zealand, and Singapore via mobile app, while Review
Summaries will be rolled out following further experimentation.
"Our journey with AI for over a decade has always been about
leveraging technology to make travel more intuitive and
personalized, helping us fulfill our mission to make it easier for
everyone to experience the world," said Joe Futty, VP of Product Marketplace at
Booking.com. "With GenAI, we're not just enhancing the trip
planning process - we're facilitating more tailored experiences
that adapt and respond to travelers' needs faster than ever before.
Looking ahead, we're excited about our future plans, where GenAI
will play a proactive role in managing trips, helping travelers
navigate disruptions like flight cancellations with real-time
solutions, making the entire travel experience smoother and more
seamless."
Booking.com's AI Trip Planner sees Expanded Reach
Since the launch of the AI Trip Planner in the United States in June 2023, the tool is now available to
customers, via the mobile app, in the United Kingdom, Australia, New
Zealand, and most recently, Singapore. In the coming months, it will roll
out across Spain, Italy, Germany, France, Poland, and the
Netherlands in the countries' local languages. A desktop
version of the tool will also follow soon.
The continued extension of the AI Trip Planner reflects the rising
demand for AI tools in travel planning with 41% of all travelers
stating they would be interested in using a personalized, curated
itinerary driven by AI.[2] Travelers can ask
the AI Trip Planner both general and specific travel-related
questions to support any stage of their trip planning process. This
includes scoping out potential destination or accommodation
options, creating itineraries for a particular city, country or
region, or even identifying the best attractions options while
being in-trip.
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's
mission is to make it easier for everyone to experience the world.
By investing in the technology that helps take the friction out of
travel, Booking.com's marketplace seamlessly connects millions of
travelers with memorable experiences every day. For more
information, follow @bookingcom on social media or visit
news.booking.com.
#BKNG_Corporate
METHODOLOGY
1) Currently available through the AI Trip Planner with roll-out
to property pages in the near term
2) Travel Predictions 2025 research commissioned by Booking.com
and conducted among a sample of adults who plan to travel for
business or leisure in the next 12-24 months. In total, 27,713
respondents across 33 countries and territories were polled
(including 1,016 from Argentina,
1,002 from Australia, 502 from
Austria, 1,003 from Belgium, 1002 from Brazil, 1,006 from Canada, 1,007 from China, 1,005 from Colombia, 501 from Croatia, 501 from Denmark, 1,011 from France, 1,009 from Germany, 1,004 from Hong Kong, 1,002 from India, 506 from Ireland, 501 from Israel, 1,014 from Italy, 1008 from Japan, 1,013 from Mexico, 1011 from The Netherlands, 1003 from New Zealand, 504 from Portugal, 508 from Singapore, 1004 from South Korea, 1,008 from Spain, 509 from Sweden, 500 from Switzerland, 507 from Taiwan, 1,009 from Thailand, 503 from the UAE, 1,012 from the
UK, 1,006 from the US and 1,016 from Vietnam). Respondents completed an online
survey in July-August 2024
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SOURCE Booking.com