Bojangles’® Names Jackie Woodward Chief Marketing Officer
April 02 2019 - 7:00AM
Business Wire
Bojangles’, Inc. today announced that brand strategist and
marketing veteran Jackie Woodward has joined the company as its new
Chief Marketing Officer, reporting directly to Jose Armario, Chief
Executive Officer. Woodward will work alongside the brand’s
respected long-time marketing chief Randy Poindexter over the next
several months to ensure a seamless transition. The company
recently announced Poindexter’s retirement after 28 years as the
iconic brand’s top marketing executive.
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Jackie Woodward joins the Bojangles' team
as its new Chief Marketing Officer. Woodward has more than 30 years
of marketing experience with national and global brands. (Photo:
Bojangles’)
Woodward comes to Bojangles’ with more than 30 years of
marketing experience in domestic and global markets. In addition to
recently serving as Global Chief Marketing Officer for North
Carolina-based Krispy Kreme Doughnut Corporation, she also served
as Vice President of Global Media for General Mills, Inc. and Vice
President of Marketing Services for MillerCoors, LLC. She spent 17
years with McDonald’s Corporation, serving the last five as
Corporate Vice President of Global Marketing. Woodward is known for
her transformational leadership and has a history of cultivating
and building dynamic marketing teams.
“While replacing a marketing professional of Randy Poindexter’s
caliber was a challenging task, we believe Jackie is the right
growth-oriented marketer to lead the Bojangles’ marketing team
going forward,” said Armario, who joined the company earlier this
year. “The Bojangles’ brand is recognized for its pioneering,
innovative, engaging and memorable marketing campaigns, and we plan
to continue our unique approach to reaching consumers with Jackie
at the helm. We are thrilled to have her join the Bojangles’
family.”
Poindexter added, “I am certain that Jackie is the right person
to step in as Chief Marketing Officer at this time. She is a
talented marketing leader with a unique understanding of iconic
Southern brands. We are lucky to have her coming on board as we
move into the next exciting phase of our growth.”
As CMO with sweet-treat restaurant brand Krispy Kreme, Woodward
collaborated with franchisees domestically and internationally to
define a global brand strategy.
“I am incredibly excited to be the next marketing chief at such
an iconic brand,” Woodward said. “The Bojangles’ brand has an
amazing fan following across all marketing touch points, and it is
an honor to join the successful marketing team Randy has assembled.
I appreciate the opportunity to be part of the extraordinary things
happening at this company and look forward to working with our
franchise partners to share the Bojangles’ experience with more and
more new guests across the country.”
As Marketing Chief for the popular, fast-growing restaurant
operator and franchisor, Woodward will be responsible for all
aspects of brand growth. She will officially take on her new duties
on April 8.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern recipes,
including breakfast served All Day, Every Day. Founded in 1977 in
Charlotte, N.C., Bojangles’® serves menu items such as
made-from-scratch biscuit breakfast sandwiches, delicious
hand-breaded bone-in chicken, flavorful fixin’s (sides) and
Legendary Iced Tea®. For more information, visit www.bojangles.com
or follow Bojangles’ on Facebook, Instagram and Twitter.
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Brian K. LittleBojangles’, Inc.(704)
519-2118blittle@bojangles.com
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