Companies to Collaborate on Co-Branded
Events at HyperX Esports Arena Las Vegas
Newegg to Offer Interactive Retail Displays
at the Las Vegas Venue
Allied Esports, a global esports entertainment company, and
Newegg, the leading tech-focused e-retailer in North America with a
global reach into more than 50 countries, today announced a
multiyear marketing agreement designating Newegg as a founding
partner and official e-commerce partner of HyperX Esports Arena Las
Vegas.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190320005790/en/
Under this agreement, Newegg branding will be displayed
prominently throughout HyperX Esports Arena, as well as on the
venue’s official website, social channels and live streams. Allied
Esports and Newegg will develop and host co-branded events twice
each year at the arena.
Newegg will also create interactive retail locations throughout
the venue where customers and guests can test out the latest gaming
gear. All products on display will feature an option whereby
customers can scan a code with their mobile devices to learn more
about the products or purchase them on Newegg’s mobile app.
“Gamers and fans from around the world who visit HyperX Esports
Arena Las Vegas expect first-class experiences and services, and
Newegg will undoubtedly play a major role in both moving forward,”
said Simon Temperley, Chief Revenue and Marketing Officer of Allied
Esports. “We look forward to joining forces with Newegg to create
amazing, engaging events and content that continues to cement Las
Vegas as the center of the esports ecosystem.”
The agreement announced today is the latest in a series of
investments Newegg is making in esports. Last month, the company
entered into a marketing partnership with Counter Logic Gaming
(CLG) to support the CLG Fortnite team’s events at Madison Square
Garden in New York. In aggregate, Newegg now has a major stake in
esports events in both the Eastern and Western United States.
“Newegg is going all-in with esports, and we’re making sure fans
get to enjoy cool events at iconic venues in Las Vegas and New
York,” said Mitesh Patel, VP Marketing at Newegg. “Our partnerships
with CLG and Allied Esports place Newegg at the epicenter of the
esports movement, where we can help any fan ‘Game Like a Pro.’”
Event details will be announced at a later date. For more
information, fans can follow @AlliedEsports and @HyperXESALV and
visit AlliedEsports.gg, and follow Newegg on Facebook and Twitter
and go to www.newegg.com.
Premier Partnerships assisted Allied Esports in brokering the
deal.
About Allied Esports
Named to Fast Company’s World’s Most Innovative Companies list
for 2019, Allied Esports is a premier esports entertainment company
with a global network of dedicated esports properties and content
production facilities. Its mission is to connect players, streamers
and fans via integrated arenas and mobile esports trucks around the
world that serve as both gaming battlegrounds and every day content
generation hubs. Allied Esports is a subsidiary of Ourgame
International (SEHK:899), owner of WPT Enterprises, Inc., the
operator of The World Poker Tour®. Ourgame has entered into an
agreement with Black Ridge Acquisition Corp. (NASDAQ: BRAC) to
combine, and once all applicable shareholder and regulatory
consents have been obtained, and the other conditions to closing
have been satisfied, Allied Esports and the World Poker Tour to
form Allied Esports Entertainment, Inc.
Through direct operation and affiliate relationships via the
Allied Esports Property Network, the first esports venue affiliate
program available to partners looking to open new esports
facilities around the world, Allied Esports locations currently
include 11 properties in the top three esports markets across the
globe: North America’s HyperX Esports Arena Las Vegas, HyperX
Esports Truck “Big Meta,” Esports Arena Orange County and Esports
Arena Oakland; Europe’s HyperX Esports Truck “Big Betty” and HyperX
Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in
Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing
Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing
LGD Gaming Hangzhou Arena. The Allied Esports Property Network’s
12th property, run by Fortress Esports, is expected to open in
Melbourne, Australia in 2019. For more information about Allied
Esports visit AlliedEsports.gg and follow @AlliedEsports.
About Newegg Inc.
Newegg Inc. is the leading tech-focused e-retailer in North
America, with a global reach into more than 50 countries in Europe,
Asia Pacific, Latin America and the Middle East. Founded in 2001,
the company offers its more than 36 million registered users a
comprehensive selection of the latest consumer electronics,
entertainment, smart home and gaming products. Newegg is
consistently ranked as one of the best online shopping
destinations, and the company regularly earns industry-leading
customer service ratings. Newegg is headquartered in City of
Industry, California, with North American distribution facilities
located throughout the United States and Canada. For more
information, visit http://www.newegg.com.
About Premier Partnerships
Premier Partnerships is a nationally recognized sponsorship
sales and advisory firm specializing in the development and
execution of customized naming rights and commercial sales
strategies for top tier facilities, sports and entertainment
destinations, league and team properties, and municipal programs.
Founded in 2003 to provide experienced, focused, passionate and
results driven commercial sales solutions, Premier has created
thousands of mutually beneficial business partnerships.
Headquartered in Los Angeles with offices in New York and Chicago,
Premier has been honored as Sports Business Journal’s Best in
Property Consulting, Sales and Client Services.
Forward-Looking Statements
This communication contains “forward-looking statements” within
the meaning of Section 21E of the Securities Exchange Act of 1934,
as amended, and the Private Securities Litigation Reform Act of
1995. Forward-looking statements may relate to the proposed
transaction between Black Ridge Acquisition Corp. and Ourgame
International Holdings Limited (the “Proposed Transaction”) and any
other statements relating to future results, strategy and plans of
Black Ridge and Ourgame (including certain projections and business
trends, and statements which may be identified by the use of the
words “plans”, “expects” or “does not expect”, “estimated”, “is
expected”, “budget”, “scheduled”, “estimates”, “forecasts”,
“intends”, “anticipates” or “does not anticipate”, or “believes”,
or variations of such words and phrases or state that certain
actions, events or results “may”, “could”, “would”, “might”,
“projects”, “will” or “will be taken”, “occur” or “be achieved”).
Forward-looking statements are based on the opinions and estimates
of management of Black Ridge or Ourgame, as the case may be, as of
the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors
that may cause the actual results, level of activity, performance
or achievements to be materially different from those expressed or
implied by such forward-looking statements. For Ourgame, these
risks and uncertainties include, but are not limited to, its
revenues and operating performance, general economic conditions,
industry trends, legislation or regulatory requirements affecting
the business in which it is engaged, management of growth, its
business strategy and plans, the result of future financing efforts
and its dependence on key personnel. For Black Ridge, factors
include, but are not limited to, the successful combination of
Black Ridge with Ourgame’s business, amount of redemptions, the
ability to retain key personnel and the ability to achieve
stockholder and regulatory approvals and to successfully close the
Proposed Transaction. Additional information on these and other
factors that may cause actual results and Black Ridge’s performance
to differ materially is included in Black Ridge’s periodic reports
filed with the SEC, including but not limited to Black Ridge’s Form
10-K for the year ended December 31, 2017 and subsequent Forms
10-Q. Copies may be obtained by contacting Black Ridge or the SEC.
Readers are cautioned not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
These forward-looking statements are made only as of the date
hereof, and Black Ridge undertakes no obligations to update or
revise the forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
No Offer or Solicitation
This communication is for informational purposes only and is
neither an offer to sell or purchase, nor the solicitation of an
offer to buy or sell any securities, nor is it a solicitation of
any vote, consent, or approval in any jurisdiction pursuant to or
in connection with the Proposed Transaction or otherwise, nor shall
there be any sale, issuance or transfer of securities in any
jurisdiction in contravention of applicable law.
Participants in Solicitation
Black Ridge and Ourgame, and their respective directors and
executive officers, may be deemed participants in the solicitation
of proxies of Black Ridge stockholders in respect of the Proposed
Transaction. Information about the directors and executive officers
of Black Ridge is set forth in Black Ridge’s Form 10-K for the year
ended December 31, 2017. Information about the directors and
executive officers of Ourgame and more detailed information
regarding the identity of all potential participants, and their
direct and indirect interests, by security holdings or otherwise,
is set forth in Black Ridge’s proxy statement, when available.
Investors may obtain additional information about the interests of
such participants by reading such proxy statement on the SEC’s
website at www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20190320005790/en/
Media Contact:Brian FisherAllied
Esportsbrian@alliedesports.com
James MerkNeweggjames.j.merk@newegg.com626-271-1420
Investor Contact:Lasse GlassenAddo Investor
Relationslglassen@addoir.com424-238-6249
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