Spectrum Reach Becomes a Local Reseller for
Amazon Ads; Now Small and Medium-Sized Businesses Can Reach
Virtually Every Household in Region
NEW
YORK, Sept. 18, 2024 /PRNewswire/
-- Spectrum Reach, the advertising sales business of Charter
Communications, Inc., the number one TV provider in the nation¹,
today announced a multi-year collaboration with Amazon Ads, making
Spectrum Reach a Local Reseller for Amazon Ads advertising
inventory. Spectrum Reach will bring together its streaming and
traditional (i.e., linear) TV inventory, data and overall scale
alongside Amazon Ads offerings to offer local small and
medium-sized business advertisers the ability to reach nearly every
household in their respective region.
Spectrum Reach is a leading streaming solution in its footprint
in terms of its audience engagement, reaching nearly 90 percent of
viewers watching.² This is in addition to Spectrum Reach already
being the leading streaming and traditional TV advertising solution
in the local areas it serves.3
"Our work with Amazon Ads means local SMB advertisers can now
access a modern solution to simplify media fragmentation and reach
almost every household in their service areas, including both
Spectrum customers and non-subscribers," said David Kline, Executive Vice President at Charter
Communications and President of Spectrum Reach. "By bringing
together Amazon Ads' capabilities alongside our first-party data,
we can offer small to medium-sized businesses the ability to more
accurately measure and optimize their advertising spend."
Spectrum Reach provides custom advertising solutions for local,
regional and national clients, using its privacy focused
first-party data to help advertisers reach relevant audiences on
any platform. Its advertising inventory offers access to more than
450 streaming and traditional networks and publishers, enabling
advertisers to effectively place ads on TV, streaming, online
video, display, search and social media platforms.
More information about Spectrum Reach advertising solutions is
available at www.spectrumreach.com
¹Based on earnings results of paid TV video providers with
linear programming.
²Comscore CTVi, May 2024 Total US, CTV HHs
Reached.
3Nielsen NLTV, Footprint
Metered Markets, Live + Same Day, Q1 2024 (01/04/2024 - 03/27/2024), Daypart: M-Su 6a-6a,
P2+, Spectrum Ad-Insertable Networks Equivalized Impressions, Local
Broadcast (ABC, CBS, NBC, FOX affiliates in all 21 Spectrum Reach
Nielsen Metered Markets).
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter
Communications, Inc. (NASDAQ:CHTR), provides custom advertising
solutions for local, regional and national clients. Operating in 36
states and 91 markets, Spectrum Reach creates scalable advertising
and marketing services driven by aggregated and de-identified data
insights and award-winning creative services. Spectrum Reach helps
businesses of all sizes reach anyone, anywhere, on any screen.
Additional information about Spectrum Reach can be found at
spectrumreach.com.
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SOURCE Charter Communications, Inc.
