dELiA*s, Inc. to Implement Yacobian's Customer Interaction Management System(SM)
June 30 2009 - 6:03AM
PR Newswire (US)
MAYNARD, Mass., June 30 /PRNewswire/ -- dELiA*s, Inc. (NASDAQ:DLIA)
and The Yacobian Group, LLC (TYG) are pleased to announce a
strategic engagement designed to maximize the impact of dELiA*s'
recent operational improvements through the implementation of
Yacobian's Customer Interaction Management System(SM) (CIMS).
dELiA*s Inc. is a direct marketing and retail company comprised of
two lifestyle brands, dELiA*s and Alloy, primarily targeting
teenage girls and young women. dELiA*s has devoted substantial
resources for infrastructure, systems/processes, brand positioning,
product development, and talent acquisition. Building on these
investments, dELiA*s plans to leverage Yacobian's CIMS to help
improve in-store execution and provide measurable customer
experiences. dELiA*s Chief Operating Officer, Walter Killough
stated, "CIMS is a useful tool that we anticipate will provide us
with unique insights into our stores' productivity, both
collectively and individually. With Yacobian's ROV(TM)
[Return-On-Visit] feature, we will be able to monitor and analyze
customer experiences and staff behaviors in and across all stores.
CIMS is expected to spotlight and quantify the opportunities for us
which will assist our team in determining how best to help drive
performance." Yacobian's CIMS tools are designed with a
customer-centric approach that integrates software, management
processes, and interaction behaviors to deliver branded customer
experiences that increase the number and size of transactions in
stores each day. According to Yacobian, CIMS was developed to
provide organizations one integrated and aligned customer-centric
'performance scorecard' that enhances, rather than interrupts,
existing retail store operations. TYG's Chief Executive Officer,
Toni Yacobian, expressed her enthusiasm, "We are very excited to be
a partner with dELiA*s success formula to continue their current
business momentum. CIMS makes performance improvement systematic,
scalable, and sustainable and will be a key factor in driving
dELiA*s on-going success in the retail marketplace." About The
Yacobian Group The Yacobian Group's (http://www.yacobian.com/)
promise is to help retailers drive store revenue by systematically
increasing Return-On-Visit. For over 25 years, TYG has serviced a
broad range of retailers such as Nordstrom, Bloomingdale's, Gucci,
CHANEL, Polo Ralph Lauren, Sears, Mitchells/Richards/Marshs, Lord
& Taylor, T-Mobile, as well as many others to deliver the
branded in-store buying experience customers desire. With the
Customer Interaction Management System(SM) (CIMS), retailers drive
systematic, measurable, profitable revenue improvement, labor
performance, and customer satisfaction. About dELiA*s, Inc.
dELiA*s, Inc. is a direct marketing and retail company comprised of
two lifestyle brands primarily targeting teenage girls and young
women. Its brands - dELiA*s and Alloy - generate revenue by selling
apparel, accessories, footwear and room furnishings to consumers
through direct mail catalogs, websites, and dELiA*s mall-based
specialty retail stores. DATASOURCE: The Yacobian Group, LLC;
dELiA*s, Inc. CONTACT: Toni Yacobian for The Yacobian Group, LLC,
+1-978-461-4501, ; David J. Dick, Chief Financial Officer &
Treasurer of dELiA*s, Inc., +1-212-590-6200; Caren Villarreal or
Melissa Kahaly, both of FD, +1-212-850-5600, for dELiA*s, Inc. Web
Site: http://www.yacobian.com/
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