SAN JOSE, Calif., Aug. 12, 2021 /PRNewswire/ -- With the luxury
resale market seeing exponential growth in recent months and
showing no signs of slowing down, eBay is bringing a
lust-worthy selection of designer handbags from the marketplace
directly into the hands of shoppers, with first-of-its-kind luxury
handbag machines popping up in Dumbo, Brooklyn and Silver
Lake, Los Angeles.
For two days only -- beginning today, August 12th, through tomorrow, August 13th -- shoppers visiting eBay's luxury
handbag machines will have a chance to score a coveted bag from
luxury's foremost brands, like the Hermès Birkin, Chanel Classic,
Prada Diagramme and Louis Vuitton Nano Speedy Monogram. Style
enthusiasts beyond the borders of Los
Angeles and New York aren't
out of luck, however: by heading to eBay's Instagram
or Twitter, shoppers everywhere can play for a chance to grab
a designer bag, all marked with eBay's Authenticity Guarantee.
In addition to the luxury handbag machines, eBay is also
launching "A is for Authenticity", a short film narrated by
celebrity fashion stylist Law Roach. The video showcases some of
today's most covetable handbags as Roach narrates alongside a
series of A to Z visuals, giving shoppers an inside look at eBay's
Authenticity Guarantee service for luxury handbags.
Previously available for sneakers and luxury watches, eBay
expanded its Authenticity Guarantee service to handbags in
June 2021 as eBay's luxury sales hit
an all-time high with a 30% YoY increase. The service has
significantly changed the way people buy and sell luxury items by
leaving nothing up to chance, and to-date, eBay has authenticated
more than 1 million items across sneakers, watches and
handbags.
"eBay's luxury shoppers are constantly thinking about their next
designer handbag," said Tirath
Kamdar, GM of Luxury at eBay. "In the same way traditional
vending machines solve for convenience, eBay is making luxury
instantly accessible, bringing designer handbags directly to
enthusiasts in New York and
Los Angeles -- while also
demonstrating the incredible inventory available on the
marketplace."
Ways to Win
Offering an engaging gaming element, in-person participants will
have a chance to win one of six handbags displayed in each machine
by participating in a luxury-based trivia game to test their
knowledge of all-things-handbags.
eBay's luxury handbag machines will be at two locations
(New York and Los Angeles) from 12 -
5 pm local time:
- Dumbo, Brooklyn:
2 Main St
Brooklyn, NY 11201
- Silver Lake, Los Angeles:
1529 Griffith Park Blvd
Los Angeles, CA 90026
Participation Details:
- Pre-Registration: Visit eBay's luxury handbag machine
registration page at www.ebayhandbagmachine.com and RSVP through
Eventbrite for free for Thursday, August
12 or Friday, August 13 by
entering your name and email address. On the day of your
registration, arrive at eBay's luxury handbag machine and show your
email confirmation to check in. Then, wait your turn to play the
game for a chance to win one of eBay's luxury bags. RSVP does not
guarantee a chance to play as gameplay will be limited to
12-5pm.
- Walk-Ups: There will be a limited number of walk-up spots
available. Upon arrival, you'll be given a link to register for
eBay's luxury handbag machine. If additional spots are available
you'll be invited to join the line once registered and wait your
turn to play the game. Registration does not guarantee a chance to
play as gameplay will be limited to 12-5pm.
- Across the US (online): People outside of New York and Los
Angeles will also be eligible to win by visiting eBay's
Instagram or Twitter channels to enter an online/social media
giveaway. Contestants can enter by commenting on the entry post on
Instagram or replying to the entry tweet on Twitter. The contest
ends on August 16 at 11:59 PM. Winners will be selected at
random.
The State of the Luxury Resale Market:
The launch of eBay's luxury handbag machines comes at a time
when the popularity of investments in luxury items as alternative
asset classes is growing quickly. In partnership with
Vogue Business, eBay has released an all-new Luxury Trend
Report showcasing a snapshot of luxury trends, the tried-and-true
popularity of iconic brands, a look at emerging styles, and
consumer sentiments towards luxury and luxury resale. You can see
the full report here, key highlights include:
- Men are More Likely to Invest in Luxury: 76% of men are
investing in pre-owned luxury, with 57% of men buying pre-owned
luxury at least once a month compared to 37% of female shoppers.
Men are also more likely to turn their investment into a sale, with
64% of men selling pre-owned luxury purchases compared to women
(50%).
- Coast to Coast: While trends may differ from city to
city, one thing is clear: shoppers across the US can all agree on
luxury. In 2021, The largest percent of Chanel sales in the US were
from the West Coast, and in the Northeast, oversized totes sold
better than any other region.
- In Search of Pre-Owned: In addition to price (45%),
luxury shoppers say the ability to find rare and vintage items
(33%), exclusive products (31%) and sold-out products (28%) are why
they shop pre-owned.
- Keeping it Classic: Over the past two years, iconic
luxury brands Louis Vuitton, Chanel,
Gucci and Saint Laurent were the most coveted luxury handbag
brands.
- Ticking Up: Luxury watch sales have reached a
record-high. From top brands alone, such as Rolex, Omega,
Breitling, Patek Philippe and Cartier, more than 25,000
watches were sold in the first half of 2021. Following the launch
of Authenticity Guarantee, many brands saw upticks in searches,
such as IWC, whose searches increased +12% month over month.
- Material Matters: 2021 handbag trends are all about
texture, with raffia bag sales increasing by 50% from January to
July, and feather bags soaring 30% in that same timeframe.
About eBay's Authenticity Guarantee for Luxury
Handbags
On eBay, a handbag is sold every 12 seconds. As the luxury
category continues to gain momentum with recent quarter over
quarter growth, in June 2021, eBay
announced the expansion of its Authenticity Guarantee service to
include luxury handbags. As part of Authenticity Guarantee, new and
pre-owned handbags that sell for more than $500 from 16 prominent luxury brands, including
Saint Laurent, Gucci, Celine, Balenciaga, among others, will be
authenticated by eBay's team of professionally trained
authenticators. Each handbag undergoes a comprehensive, multi-point
physical inspection, ensuring that the item and collateral
materials are consistent with the listing title, description, and
image. Following this rigorous assessment, the handbag is sent via
expedited shipping to the buyer, at no-fee to the seller or
buyer.
Shop luxury handbags at ebay.com/authentichandbags and learn
more about eBay's authentication offering for watches, sneakers,
and handbags at ebay.com/buyauthentic. For more, follow the
conversation with @eBay on Instagram, Twitter, YouTube and
Facebook.
About eBay:
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that
connects millions of buyers and sellers in 190 markets around the
world. We exist to enable economic opportunity for individuals,
entrepreneurs, businesses and organizations of all sizes. Founded
in 1995 in San Jose, California,
eBay is one of the world's largest and most vibrant marketplaces
for discovering great value and unique selection. In 2020, eBay
enabled $100 billion of gross
merchandise volume. For more information about the company and its
global portfolio of online brands, visit www.ebayinc.com.
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